Manager, Influencer

Weber Shandwick is looking for a Manager to join our Consumer/Influencer team in our West office. We are looking for a star candidate (5-7 years of experience) with an expertise in the consumer marketing space. We are looking for someone to play a hybrid Client Experience and Influencer role.

Candidate must have a deep understanding of the influencer landscape
, but also have unique experience developing and executing both earned‑led brand and influencer‑led campaigns for consumer brands. The following is a general outline of primary responsibilities.

• Thinking:
  Intellectual curiosity and creativity is a must.
• Storytelling:
  Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication:
  Speak, write and edit succinctly and compellingly.
• Management:
  Meet deadlines, put out fires and multi‑task. Work fast, and work well.
• Interpersonal:
  Play nice, whether it’s in a team, with a team or independently.
• Technical:
  Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.
• Detail‑Oriented:
  Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark:
  Understand what sets you apart.

Brand Strategy & Execution

• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross‑functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Demonstrate financial acumen in the areas of budgeting, billing and staffing
• Demonstrated passion for influencer marketing both personally and professionally; specific interest in the luxury lifestyle, food and design space
• Craft influencer strategies for yearlong plans and product launches
• Research, vet, contract and manage relationships with influencer talent
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies
• Manage and build relationships with influencers and third party agents
• Mine current news cycle for ad hoc influencer opportunities
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

• Communicate with clients on daily basis
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Short‑Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $78,000.00 – $88,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,…