Field Events Marketing Manager

Field Events Marketing Manager

Arize AI invites applications for the Field Events Marketing Manager role.

Arize AI is the leading AI & Agent Engineering observability and evaluation platform, empowering AI engineers to ship high‑performing, reliable agents and applications. From first prototype to production scale, Arize AX unifies build, test, and run in a single workspace—so teams can ship faster with confidence.

We’re a Series C company backed by top‑tier investors. Over $135M in funding and a rapidly growing customer base of 150+ leading enterprises and Fortune 500 companies. Customers include , Uber, Siemens, and Pepsi Co.

Note:

This role requires candidates to be based in the San Francisco Bay Area, though there isn't an in‑office requirement.

The Field Events Marketing Manager will drive pipeline generation and regional marketing strategy across key markets. You will develop targeted messaging for technical audiences, execute multi‑channel field campaigns, and partner with sales to accelerate opportunities and close deals. You will own the strategy and execution of field marketing programs—including events, account‑based marketing, regional campaigns, and sales enablement—to deliver measurable pipeline impact.

• Own pipeline targets for assigned regions/segments and develop integrated field marketing programs to generate and accelerate opportunities.
• Partner closely with sales leadership and account executives to identify target accounts, understand regional priorities, and create campaigns that move deals forward.
• Track marketing‑sourced and marketing‑influenced pipeline, analyze program effectiveness, and optimize spend based on ROI.
• Develop and execute localized marketing campaigns across multiple channels including events, digital advertising, direct mail, email, and partner marketing.
• Create region‑specific messaging and content that resonates with technical buyers—ML engineers, data scientists, and engineering leaders—while adapting Arize's core positioning for local market needs.
• Manage campaign budgets, timelines, and cross‑functional collaboration to ensure programs deliver against pipeline goals.
• Design and execute targeted ABM plays for strategic accounts in partnership with sales, including personalized outreach campaigns, executive engagement opportunities, custom content, demos, and multi‑touch programs.
• Track account engagement and refine targeting and messaging based on what's working.
• Own field event strategy as a key pipeline driver, including executive dinners, customer round tables, developer meetups, and sponsored activations at industry conferences.
• Manage end‑to‑end execution from concept to post‑event follow‑up, ensuring events generate qualified leads and create meaningful sales conversations.
• Develop compelling messaging and positioning for regional campaigns that speak to customer pain points and Arize's differentiation.
• Create sales enablement materials including one‑pagers, competitive battle cards, and campaign‑specific talk tracks.
• Establish clear metrics for all field marketing programs with focus on pipeline generation, opportunity acceleration, and ROI.
• Regularly report on program performance, pipeline contribution, and key insights.
• Use data to make recommendations on budget allocation, program mix, and messaging adjustments to maximize impact.

• 5+ years of B2B field marketing experience with a strong event management background, preferably in technical or developer‑focused companies.
• Proven track record managing large‑scale conferences (500+ attendees) and intimate executive/customer events with demonstrable pipeline impact.
• Experience with end‑to‑end event logistics including venue selection, vendor negotiations, budget management, registration, and day‑of execution.
• Strong ability to partner with sales teams to identify high‑value event opportunities and convert attendees into qualified pipeline.
• Excellent project management skills with ability to juggle multiple events and campaigns simultaneously across different regions.
• Experience negotiating with vendors (venues, caterers, AV providers) and managing event budgets…