Associate Director, HCP Non-personal Promotion; HIV Treatment

Associate Director, HCP Non-personal Promotion (HIV Treatment)

Join Gilead Sciences to apply for the Associate Director, HCP Non-personal Promotion (HIV Treatment) role.

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID‑19 and cancer—working relentlessly to develop therapies that improve lives and to ensure global access to these treatments.

As an Associate Director, Provider Non‑personal Promotion, you will champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. You will report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment to people living with HIV.

• Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications.
• Develop bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment.
• Collaborate effectively with internal partners to drive launch alignment and operational excellence.
• Collaborate in the development of a portfolio‑based media and digital strategy that maximizes the impact of Gilead’s HIV treatments.
• Develop and implement digital and omnichannel media plans for HCPs.
• Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation.
• Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio.
• Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio.
• Distill market research findings into insights that support digital communications, messaging, and outreach with a focus on maintaining competitive fitness and high media share of voice.
• Develop and deliver presentations to internal stakeholders including leadership team, field team, and cross‑functional colleagues.
• Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization.
• Develop media measurement frameworks that support deep analysis of campaign effectiveness and optimize campaigns to ensure optimal performance and HCP reach.
• Partner closely with the Promotional Review Committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies.
• Manage HCP media and marketing budget closely and ensure expenditure is aligned with brand strategy and tactical plans. Actively monitor impact and provide recommendations for marketing mix allocation.
• Effectively manage agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed.
• Closely manage HCP promotion budgets and prioritize execution effectively.

• Experienced digital marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders.
• Strategic and analytical thinker with an innovative mindset that can make accountable decisions, prioritize trade‑offs, and effectively communicate recommendations among key strategic choices.
• Deep expertise in developing pharmaceutical brand and media strategy and implementing a plan of action, as well as demonstrated ability to develop HCP media plans and activate precision targeting.
• Proven ability to lead without authority to drive change.
• Interpersonal skills with the ability to cross‑functionally lead, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results.
• Demonstrated track record of successful pharma/biotech marketing.
• Strong executive presence with the ability to command respect through exercise of sound business judgment and clear decision‑making.
• Excellent communication…