Field Events Marketing Manager

About Arize

AI is rapidly transforming the world. As generative AI reshapes industries, teams need powerful ways to monitor, troubleshoot, and optimize their AI systems. That’s where we come in.
Arize AI is the leading AI & Agent Engineering observability and evaluation platform
, empowering AI engineers to ship high-performing, reliable agents and applications. From first prototype to production scale, Arize AX unifies build, test, and run in a single workspace—so teams can ship faster with confidence.

We’re a Series C company backed by top-tier investors, with over $135M in funding and a rapidly growing customer base of 150+ leading enterprises and Fortune 500 companies
. Customers like , Uber, Siemens, and Pepsi Co leverage Arize to deliver AI that works.

Note:
The nature of this role requires candidates to be based in the San Francisco Bay Area, though there isn't an in-office requirement.

About the Role

We're looking for an experienced Field Marketing Manager to drive pipeline generation and regional marketing strategy across key markets. This role requires someone who can develop targeted messaging for technical audiences, execute multi‑channel field campaigns, and work hand‑in‑hand with sales to accelerate opportunities and close deals. You'll own the strategy and execution of field marketing programs including events, account‑based marketing, regional campaigns, and sales enablement—all focused on measurable pipeline impact.

Pipeline Generation & Sales Partnership Own pipeline targets for assigned regions/segments and develop integrated field marketing programs to generate and accelerate opportunities. Partner closely with sales leadership and account executives to identify target accounts, understand regional priorities, and create campaigns that move deals forward. You'll be responsible for tracking marketing‑sourced and marketing‑influenced pipeline, analyzing program effectiveness, and optimizing spend based on ROI.

Regional Campaign Strategy & Execution Develop and execute localized marketing campaigns across multiple channels including events, digital advertising, direct mail, email, and partner marketing. Create region‑specific messaging and content that resonates with technical buyers—ML engineers, data scientists, and engineering leaders—while adapting Arize's core positioning for local market needs. Manage campaign budgets, timelines, and cross‑functional collaboration to ensure programs deliver against pipeline goals.

Account‑Based Marketing (ABM) Design and execute targeted ABM plays for strategic accounts in partnership with sales. This includes creating personalized outreach campaigns, coordinating executive engagement opportunities, developing custom content and demos, and orchestrating multi‑touch programs that accelerate deal velocity. You'll track account engagement and work with sales to refine targeting and messaging based on what's working.

Event Strategy & Execution Own field event strategy as a key pipeline driver, including executive dinners, customer round tables, developer meetups, and sponsored activations at industry conferences. Manage end‑to‑end execution from concept to post‑event follow‑up, ensuring events generate qualified leads and create meaningful sales conversations. This includes our flagship annual Observe summit and regional events in SF, NYC, and other major tech hubs.

Messaging & Sales Enablement Develop compelling messaging and positioning for regional campaigns that speak to customer pain points and Arize's differentiation. Create sales enablement materials including one‑pagers, competitive battle cards, and campaign‑specific talk tracks. Equip sales teams with the tools and training they need to effectively follow up on marketing‑generated leads and opportunities.

Measurement & Optimization Establish clear metrics for all field marketing programs with focus on pipeline generation, opportunity acceleration, and ROI. Regularly report on program performance, pipeline contribution, and key insights. Use data to make recommendations on budget allocation, program mix, and messaging adjustments to maximize impact.

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