Head of Creative

About Athleta

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game‑changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

The Head of Creative for Athleta leads the brand's visual identity and storytelling across all consumer touchpoints, driving creative excellence that connects purpose, performance, and community. This role is central to expressing Athleta's mission of igniting the limitless potential of women and girls through powerful, purpose‑driven creative work that inspires movement and belonging.

Reporting directly to the Chief Marketing Officer, the Head of Creative is a key member of the Athleta Leadership Team and oversees the internal creative organization—including art direction, copywriting, design, and styling—while partnering cross‑functionally across Marketing, Product, Visual Merchandising, and external creative agencies. This leader will champion emotionally resonant, strategically grounded creative that evolves how customers experience and engage with the Athleta brand.

The Head of Creative will cultivate a diverse and high‑performing team that leads with imagination, collaboration, and accountability. By building a culture grounded in inclusion, inspiration, and innovation, this role will ensure Athleta's creative output reflects the brand's purpose and elevates its position as a leading performance lifestyle company for women and girls.

At Athleta, how we reach our results is just as important as the results themselves. This leader will model our values‑based leadership behaviors, fostering integrity, creativity, and shared success. Through the Power of We, the Head of Creative will help bring Athleta's vision to life through powerful storytelling and world‑class creative expression.

Salary Range: $320,000 - $350,000 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

• Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.
• Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.
• Ensure all creative expressions reflect Athleta's unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.

• Define and execute a holistic creative vision aligned with Athleta's long‑range brand plan and marketing strategy.
• Drive a high‑performance creative culture that values inclusivity, innovation, and results.
• Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens Athleta's market distinction.
• Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.

• Build and inspire a diverse, world‑class creative organization through mentorship, empowerment, and ongoing development.
• Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
• Encourage cross‑functional partnership to align creative execution with marketing and brand storytelling.
• Celebrate the collective success of creative teams who bring Athleta's mission and values to life.

• Partner with creative operations and…