Senior Marketing Specialist

Overview

Join a fast-growing, mission-driven team building the global brand of GLOBIS Corporate Solutions, B2B-focused products from Japan’s No. 1 MBA. Execute high-impact campaigns across digital, events, and branding to grow our presence worldwide.

GLOBIS Corporate Solutions provides strategic leadership development to global companies through three core services:

• Customized Corporate Training
  Tailor-made training that develops future leaders based on each organization’s strategy and culture.
• Open Enrollment Programs
  Programs that unite professionals from diverse companies and countries to sharpen global business skills.
• GLOBIS Unlimited (e-learning)
  A flexible online platform that delivers practical, bite-sized business learning for busy professionals worldwide.

We are looking for a globally minded, hands-on B2B marketer who wants to build something that matters.

You’ll be an integral part of the small, high-impact Global B2B Marketing team, working across digital, branding, and event marketing to our international audiences. Your work will directly shape how GLOBIS is perceived by global clients as we expand our reach across Asia, Europe, and beyond.

This is a full-stack marketing role for someone who thrives in a dynamic, entrepreneurial environment and wants to see their ideas quickly come to life.

• Plan and execute global B2B campaigns that drive awareness, leads, and brand trust
• Manage logistics and promotion for events (webinars, expos, panels) across global markets
• Build and maintain a strong, consistent brand experience across channels and touchpoints
• Support content creation and localization (ads, emails, case studies, decks, landing pages)
• Coordinate with global sales and hub teams to amplify marketing initiatives and regional campaigns
• Operate tools like Pardot, Salesforce, and CMS platforms to manage assets and track performance
• Liaise with external vendors (designers, agencies, translators) to ensure quality and timely delivery
• Report on KPIs and provide insight for improving marketing effectiveness

About the Team

The B2B Marketing - Global (BBM-G) team was created in 2024 to drive the global expansion of GLOBIS’s corporate education business. We act as the strategic growth engine across marketing, brand, and demand generation, working with internal teams and our international hubs in Singapore, Brussels, San Francisco, and beyond. We are small but ambitious, and we’re building the systems, content, and campaigns that will define the next chapter of GLOBIS s global story.

Required

• Bachelor’s degree in any field
• 3+ years of practical experience in a company
• 3+ years of hands-on experience in B2B marketing
• Experience with event marketing (webinars, panels, expos, etc.)
• Experience independently planning and executing marketing campaigns, not just supporting
• Business-level English fluency, including strong writing and editing skills for ads, web copy, and social posts
• Business Japanese communication skills (JLPT N2 or equivalent) to coordinate with internal teams and vendors
• Understanding of lead generation metrics and funnel performance (e.g., CPL, MQL, conversion rates)
• Ability to manage projects from concept to execution, including timelines, vendors, and stakeholder feedback
• Organized and self-directed, with comfort in ambiguous, fast-changing environments
• Have a mindset and attitude toward using AI to improve productivity and work quality
• Strong interest in education, professional development, or global business themes
• Align with GLOBIS' business and the GLOBIS WAY

Preferred

• Experience with Salesforce, Pardot, or other marketing automation tools
• Exposure to the L&D or professional education industries
• Experience working with Japanese companies or in cross-cultural settings
• Basic layout or content editing experience in Figma, Canva, or Illustrator is a plus

• Position
  :
  Tokyo — Senior Marketing Specialist (Professional)
• Employment Type
  : 正社員
• Salary
  :
  Non-disclosed
• Location
  : 102-0084 Sumitomo Fudosan Kojimachi Bldg., 5-1 Niban-cho, Chiyoda-ku, Tokyo, Japan