Senior Director of Healthy Living & Membership – Embarcadero Y

Senior Director of Healthy Living & Membership – Embarcadero Y

Careers by Empowering Futures, Building Communities
Imagine going to work each day knowing that your efforts positively impact individuals and communities. As a global movement and the nation’s leading nonprofit organization dedicated to strengthening communities through youth development, healthy living, and social responsibility, the YMCA of Greater San Francisco offers more than just a job—we offer a career with a future and the opportunity to make a lasting difference in your community.

Our Organizational Culture
At the YMCA of Greater San Francisco , we are committed to demonstrating values that build strong communities where you can Be, Belong, and Become. With Truth & Courage, we strive to understand and act on individual and societal truths. Through Authenticity & Accessibility, we ensure a safe and inclusive environment for all. We are Dependable & Creative, responding to community needs through strong partnerships.

Above all, we lead with Dignity & Empathy, recognizing the inherent worth of every individual.

Position Summary
The Senior Healthy Living & Membership Director is responsible for leadership and strategic oversight of the Embarcadero YMCA’s health, wellness, and member engagement operations. In partnership with the Associate Executive Director, this position oversees the operations and staff for Membership, Group Exercise, Small Group Training, Personal Training, Wellness Floors, Sports, Health Education, and other member engagement initiatives.
This role provides direct leadership over Membership operations, ensuring excellence in acquisition, onboarding, retention, service delivery, and revenue growth. The Senior Director oversees all related operations including budget management, staff supervision, and team development, and ensures alignment with YMCA member engagement principles:
Welcome, Connect, Support, and Invite.

Key Responsibilities

Strategic Leadership & Planning

• Develop annual department plans, budgets, and forecasts; proactively adjust strategies to meet revenue, engagement, and retention targets.
• Track and analyze metrics related to membership acquisition, retention, participation, and satisfaction; design data-informed strategies to enhance the member experience.
• Regularly evaluate program and membership offerings and develop new initiatives that respond to community needs and organizational priorities.
• Participate in Association Member Experience PODs and other cross-functional work groups.

Staff & Department Oversight

• Supervise Membership, Wellness, and Group Exercise teams, ensuring operational excellence, strong customer service, and alignment with YMCA values.
• Lead hiring, onboarding, training, scheduling, and performance management for supervised departments.
• Develop and implement comprehensive staff training and coaching plans focused on hospitality, sales fundamentals, relationship-building, safety, and service excellence.
• Facilitate regular staff meetings to foster communication, accountability, and a positive team culture.

Membership Growth, Retention and Engagement

• Oversee all aspects of Membership operations, including sales, onboarding, orientation, retention strategies, and service recovery.
• Develop and manage a schedule of wellness and engagement offerings—including orientations, group exercise classes, sports, personal training, and other programs—that meet the needs of a diverse and evolving membership base.
• Collaborate cross-departmentally to ensure seamless member handoffs and consistent service standards across Membership, Healthy Living, and Youth & Family programs.
• Partner with Marketing & Communications and Member Experience teams to promote programs, campaigns, and engagement opportunities.

Operational Excellence

• Work collaboratively with Facilities to address equipment needs, preventative maintenance, and space planning to enhance safety and member experience.
• Manage wellness floor equipment leasing and purchasing; intentionally design wellness spaces to support inclusive, accessible, and effective use.
• Proactively ensure all supervised spaces are safe, welcoming, clean, and accessible.
• Ability…