Practice Group Marketing Manager - Litigation

Practice Group Marketing Manager - Litigation

Cooley is seeking a Practice Group Marketing Manager to join the Marketing team.

The Practice Group Marketing Manager leads the marketing and client development activities for assigned practice group(s) within the Litigation departments, under the supervision of the Senior Practice Group Marketing Manager/Associate Director/Director of Marketing Litigation.

The primary goal is drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities.

In this role, the Practice Group Marketing Manager will serve as the primary point of contact for assigned practice groups, collaborating with practice group leaders and partners in devising marketing and client development programs in a manner consistent with the firm's overall strategy.

• In conjunction with the Senior Practice Group Marketing Manager/Associate Director/Director of Marketing Litigation, department and practice group leaders, develop and execute marketing and business development plans for assigned practice group(s)/industries/verticals, and individual partners within those groups
• Act as a thought leader to practice group leadership and partners on marketing best practices to build brand, aid client development, and cultivate new business opportunities
• Collaborate within and across marketing department, practice groups, and interested stakeholders on practice-specific strategies/tactics, initiatives, projects, and client development opportunities
• Ownership of marketing budget for assigned practice group(s), providing guidance and strategy in deployment to maximize brand and client development opportunities
• Support lateral partner integration as the marketing liaison for all related marketing needs to accelerate onboarding and integration into the firm
• Implement service excellence standard in the communications, interactions, and delivery of marketing support to the firm

• Ownership of all aspects of Litigation department marketing activities for assigned practice group(s)
• Collaborate with Senior Practice Group Manager/Associate Director/Director of Marketing on creation of annual budget and marketing plan in conjunction with Practice Group Leader(s) and manage both to achieve goals within budgetary guidelines
• Lead assigned marketing staff to execute marketing plan priorities, projects, events, and respond to ad hoc requests
• Develop leading