Vice President of Sales

We're searching for a Vice President of Sales to lead revenue growth and market expansion for a San Francisco boutique catering company known for exceptional culinary experiences and high-touch service

This is a senior leadership role responsible for shaping sales strategy, expanding the company’s footprint in the San Francisco Bay Area and nationally, and leading a high-performing sales organization. The VP of Sales will balance strategic business development with hands-on leadership—driving new corporate revenue, cultivating ultra–high-end social clients, and strengthening relationships with top-tier event partners.

Overview

How You’ll Make an Impact:

This section describes how the role will contribute to growth and client relationships in the high-end catering and events space.

Responsibilities

• Develop and execute a comprehensive sales strategy aligned with the company’s goals across the SF Bay Area and national high-end event markets

• Lead, mentor, and manage the sales team, including outbound sales, proposals/inside sales, and account management functions

• Establish performance metrics, reporting, and accountability structures to ensure consistent sales effectiveness

• Partner closely with the CEO and COO to align sales priorities with operational capacity, brand positioning, and long-term vision

• Proactively identify, pursue, and secure new corporate accounts, including Fortune 500 companies, experiential agencies, luxury brands, and major event producers

• Build and grow a curated portfolio of ultra high-end social clients, including private families, philanthropies, and VIP event planners

• Represent the company's at key industry events, conferences, and networking opportunities

• Oversee high-value proposals, ensuring excellence in presentation, pricing strategy, and alignment with the company's culinary and service standards

• Maintain strong visibility with top clients to drive retention, repeat business, and exceptional client satisfaction

Qualifications

• A seasoned sales leader with 6+ years of progressive leadership experience in catering, hospitality, luxury events, experiential marketing, or a related premium service industry

• A proven revenue generator with a strong network and a track record of closing and growing high-value corporate and luxury accounts

• An effective people leader experienced in building, mentoring, and scaling sales teams

• Strategic yet hands-on, comfortable operating in a fast-paced, entrepreneurial environment with high expectations

• An exceptional communicator and negotiator with refined relationship-building skills

• Highly organized, data-driven, and results-oriented, with strong forecasting and pipeline management capabilities

• Willing and able to travel domestically as needed

Please respond to this ad with a current resume

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