Manager​/Senior Manager, Digital Marketing Palo Alto - Porter; San Francisco - Owens

Manager/Senior Manager, Digital Marketing

Mavericks Wanted

We are seeking a strategist to lead Omnichannel & Media efforts for the development of late-stage commercial assets. Reporting to the Associate Director, Digital Marketing, this person will translate brand strategy into an integrated, field-aligned media plan and ensure seamless execution across HCP and patient audiences. The role is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in customer research, channel planning, product launches, media investment and on-the-ground media execution.

You will be responsible for the evolution of content and channels for each product launch. You’ll partner closely with existing media, creative, social, analytics and technology SMEs, as well as cross-functional teams including brand marketing, medical affairs, and corporate communications.

We are seeking a strategist to lead Omnichannel & Media efforts for the development of late-stage commercial assets. Reporting to the Associate Director, Digital Marketing, this person will translate brand strategy into an integrated, field-aligned media plan and ensure seamless execution across HCP and patient audiences.

• Lead omnichannel launch readiness by building and managing the integrated digital launch plan, aligning channel tactics to brand strategy, clinical milestones, and commercial readiness timelines.
• Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
• Establish launch measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous improvement post-launch.
• Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
• Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.
• Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats.
• Build scalable omnichannel processes, templates, and best practices that can serve as a repeatable model for future Bridge Bio product launches.

This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.

• 6+ years of relevant experience with a strong focus on paid media channels in the biotech or pharmaceutical sectors
• Successful product launch or major indication expansion experience is required, preferably in rare disease space
• Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
• Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem), and can partner effectively with analytics/ops teams
• Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
• Strong project management and cross-functional stakeholder collaboration capabilities
• Proven self-starter with the ability to define objectives and pivot when priorities change