Lifecycle Marketing Manager, Attraction, Influence, and Marketing

Overview

Amazon is looking for a customer‑obsessed, data‑driven Lifecycle Marketing Manager to join its Journey Orchestration team for corporate and hourly hiring. The role will create and execute the team’s vision and strategy for leveraging Amazon’s owned channels (e.g., amazon.jobs, ) to deliver personalized, automated candidate experiences at global scale.

• Build and code responsive HTML email templates that render correctly across multiple email clients and devices.
• Implement data‑driven, multi‑channel lifecycle campaigns including audience segmentation, email template coding, campaign configuration, QA, launch, and ongoing reporting.
• Configure audience segments and automation workflows based on defined strategies.
• Conduct thorough QA testing of email templates across devices and email clients.
• Launch A/B tests to continually improve performance through optimized messaging and targeting.
• Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform‑level data.
• Troubleshoot technical issues with email rendering, tracking, and automation workflows.
• Maintain email template libraries and ensure brand consistency across all communications.
• Implement country‑specific campaign variations to meet localized needs.
• Manage end‑to‑end campaign execution timelines and coordinate with cross‑functional teams.
• Stay current on email coding best practices, deliverability standards, and industry trends.

You will use data and best practices to create and implement email, SMS, and push notification strategies that enhance the job seeker experience and deliver results. The ideal candidate leverages data to gain insights that inform audience segmentation and campaign strategy, has an eye for design, experience with content strategy, and extensive, hands‑on experience with CRMs and lifecycle automation tools. You bring proven creative, analytical, and strategic capabilities to implement and optimize compelling campaigns that deliver results, thinking strategically while executing flawlessly.

You understand data workflows, customer segmentation, automation and personalization, and testing best practices.

The Journey Orchestration team is responsible for owned channel strategy (web, app, email, SMS, SEO) within Amazon’s Attraction, Influence, and Marketing (AIM) organization, which helps hire hundreds of thousands of Amazonians each year. AIM achieves ambitious hiring goals by delivering exceptional, multi‑channel candidate experiences and engaging job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass‑roots efforts, AIM delivers quality candidates at scale.

• 5+ years of professional non‑internship marketing experience.
• Experience using email platforms and editing HTML.
• Experience building, executing, and scaling cross‑functional email and push marketing campaigns (including automated flows) from concept to completion.
• Experience in testing and QA environments.
• Experience using data and metrics to measure impact and determine improvements.
• Experience with CSS.
• Experience in a marketing‑focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top‑line sales performance.
• Experience with Marketo or similar email platforms.
• Experience with in‑app messaging and mobile marketing platforms (Braze, Iterable, Lean Plum, Swrve, Adobe, Localytics, etc.).
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, and reporting for demand generation.
• Bachelor’s degree or 2+ years of Amazon (blue badge/FTE) experience.

• Strong analytical skills, attention to detail, and effective communication abilities.
• Project‑management experience including resource planning, managing schedules, reporting project status, and prioritizing own tasks and those of other team members for multiple projects.
• Experience developing and executing campaigns across multiple timezones and…