Enterprise Architect – Marketing; OMNI

Location:

Onsite - San Francisco, CA 94105
Duration: 12-Month W2 Contract
Pay Rate: $90-$105/hour (Depending on Experience)
Company:
Russell Tobin is supporting a leading global retail organization

Russell Tobin is partnering with a leading global retail enterprise to hire an experienced Enterprise Architect - Marketing to join their Enterprise Architecture team within the CTO organization. This is a high-impact, contingent opportunity supporting the evolution of a large-scale Mar Tech ecosystem aligned to an enterprise-wide Connected Commerce strategy.

This role requires a hands-on, strategic architect who brings deep expertise in composable Mar Tech architecture, AI-driven marketing capabilities, and modern integration patterns — with the ability to contribute immediately within an established architecture practice.

• Assess the current Mar Tech landscape and identify gaps, redundancies, and modernization opportunities across CDP, CRM, Loyalty, Campaign Orchestration, and Paid Media platforms.
• Develop architecture blueprints and capability roadmaps that align Mar Tech investments to measurable business outcomes.
• Provide leadership on composable Mar Tech patterns, API-first integrations, and end-to-end marketing data flow design.
• Advise on AI-powered marketing use cases including predictive segmentation, next-best-action, personalization, and content automation.
• Partner cross-functionally with Marketing, Engineering, and Data teams to evaluate vendors, define integration standards, and support platform decisions.
• Contribute to architecture governance, reviews, and platform consolidation initiatives.
• Produce high-quality documentation including architecture diagrams, decision frameworks, and executive-ready recommendations.

• 10+ years of experience in Mar Tech or digital marketing architecture.
• Deep hands-on experience across:
  • Customer Data Platforms (CDPs) and Identity Resolution
  • CRM, Loyalty, and Lifecycle Marketing platforms
  • Campaign Orchestration tools (Salesforce Marketing Cloud, Adobe, Braze, Zeta, etc.)
  • Paid Media ecosystems (DSPs, Clean Rooms, Audience Management, Attribution)
  • Content Management, DAM, and Content Supply Chain platforms
• Strong expertise in cloud-native, API-first, and event-driven integration patterns.
• Experience applying AI/ML within marketing (personalization, propensity modeling, audience intelligence).
• Retail, CPG, or direct-to-consumer brand experience strongly preferred.

• Experience with Agentic AI or LLM-driven marketing automation use cases.
• Knowledge of marketing measurement frameworks (MMM, MTA, incrementality testing).
• Familiarity with composable Mar Tech and MACH architecture principles.

• Ability to integrate quickly into an established architecture team and deliver value immediately.
• Strong executive communication skills — translating complex Mar Tech architecture into business value.
• Comfortable navigating ambiguity in fast-moving, enterprise environments.
• Collaborative mindset with experience operating within governance frameworks.

Pride Global offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.