Principal Indirect Selling Partner Enablement & Activation Lead, AWS Partner Core Enablement Sh
Listed on 2026-03-10
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IT/Tech
IT Consultant, IT Project Manager
Description
Position:
Principal Enablement Manager – Partner Enablement & Activation Lead for SMBs and Greenfield.
This role is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end‑to‑end go‑to‑market strategy for their respective technology domains, providing the business and technical expertise needed to help customers succeed. Partner teams own strategy, recruitment, development, and growth of key technology and consulting partners, together providing the expertise and scale required to build innovative solutions for our most complex challenges.
Amazon Web Services (AWS) is the pioneer and recognized leader in cloud computing. AWS customers transform their businesses through the cloud and the AWS Partner Network (APN) accelerates that innovation. More than 140,000 partners in more than 150 countries; over 90% of Fortune 100 companies use AWS Partner solutions.
We seek a Principal Enablement Manager who will own end‑to‑end partner enablement, activation, and communications workflows for our SMB & Greenfield customers across multiple regions and partner segments.
The ideal candidate is a highly strategic, operationally excellent, partner‑obsessed leader who can design and implement scalable enablement frameworks that enable partners to drive SMB customer acquisition at unprecedented scale across diverse markets and partner ecosystems.
Key Job Responsibilities- Design and execute comprehensive partner enablement strategy for SMBs across multiple regions and partner segments, creating scalable frameworks, playbooks, and learning paths that enable partners to acquire and serve SMB customers across diverse markets with varying levels of cloud maturity.
- Own partner activation workflows from onboarding through ongoing enablement at scale, establishing automated, self‑service mechanisms that reduce time‑to‑productivity and enable efficient scaling across thousands of partners globally.
- Develop automation‑first enablement approaches leveraging AI‑powered learning systems, intelligent content delivery, and contextual guidance providing just‑in‑time support, while driving innovation in enablement technology and methodologies.
- Create and manage partner communications strategy with regular cadences, content frameworks, and multi‑channel distribution mechanisms to keep partners informed of updates and best practices across global time zones and languages.
- Curate a comprehensive enablement content library including solution starter kits, industry frameworks, technical guides, sales playbooks, and marketing templates that accelerate go‑to‑market motions and ensure content relevance across diverse partner types and market segments.
- Establish partner capability development pathways tailored to different partner types and maturity levels, creating structured learning journeys through progressive maturity stages that scale across the global partner ecosystem.
- Support adoption of partner‑facing tools at scale, working with Partner Operations and Engineering to ensure enablement materials support successful platform implementation and drive continuous improvement based on partner feedback and usage analytics.
- Collaborate with Partner Territory Managers and regional leadership to understand field needs, gather feedback, and optimize enablement content based on real‑world challenges across diverse geographies and partner segments.
- Track enablement metrics and provide executive reporting demonstrating impact on partner performance and outcomes, establishing data‑driven frameworks for measuring enablement effectiveness and ROI.
- Lead cross‑organizational collaboration and influence senior leadership decisions, ensuring enablement strategies align with program objectives, partner needs, and broader AWS strategic priorities across multiple business units.
- Drive thought leadership in partner enablement innovation, representing AWS at industry events and contributing to the evolution of partner enablement best practices across the technology industry.
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job…
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