Social Media Creative

Please read first

• This is a full-time, in-person role based in San Francisco (Presidio) - we work from the office 5 days a week.
• You must be based in the Bay Area or willing to relocate before starting.
• We require US work authorisation, but are open to O-1 visa sponsorship for truly exceptional candidates.

About Wordware

Wordware is an IDE for building AI agents using natural language.

It looks and feels like Notion, but lets you design, test, and deploy AI systems in real time - without writing code.

Our mission is to bring structure and joy to human-AI collaboration.

We're building a generational company that empowers the next billion knowledge workers to create with AI - not by writing code, but by expressing intent.

We're backed by Spark Capital, Felicis, and Y Combinator ($30M seed round - the largest in YC history).

We work hard, move fast, and don't take ourselves too seriously. It's intense, but it's also fun - at Wordware, you'll do the best work of your life alongside people you genuinely like.

About the role

We need someone who can make AI feel less intimidating and more magical through social content that stops the scroll. You understand that behind every AI breakthrough is a human story worth telling, and you know how to tell it in 15 seconds or less.

This isn't about posting product updates. It's about creating moments that make people realize: "Wait, AI can do that?" You'll turn complex AI concepts into content that grandparents and CTOs both understand and share.

You believe that the future of AI adoption happens one viral moment at a time, and you're here to create those moments. Whether it's a Tik Tok showing a lawyer building their first AI assistant or a Linked In post that changes how someone thinks about their job, you make AI accessibility feel inevitable.

What you'll actually be doing:

Turn features into phenomena - That new workflow automation? You're showing it as "POV:
You just automated 3 hours of work in 3 minutes." The latest AI model integration? You're demonstrating why it matters to someone's Tuesday morning.

Own our social presence across all platforms - Tik Tok, Twitter, Linked In, Instagram - you know what works where and why. You're not just cross-posting; you're crafting platform-native content that feels authentic to each audience.

Capture the "aha" moments in real-time - When someone builds their first AI agent, when a non-technical user realizes what they can create, when a skeptic becomes a believer - you're there with the camera rolling.

Move at internet speed - AI Twitter is talking about something today? You've got our take ready within hours. New meme format dropping? You're already adapting it to show why natural language programming is the future.

Build community through content - Every post should make someone think "these are my people." You're not just growing followers; you're gathering the future builders of AI.

Collaborate with the whole team - Work with our content creator to amplify video content, partner with brand design for visual consistency, and extract stories from engineering that would otherwise stay buried in commits.

Your content will make people think:

"I never thought about AI like that"

"Wait, I could actually build something useful with this"

"Finally, someone who explains AI without the jargon"

"This company actually gets it"

You are probably:

Obsessed with the craft of social storytelling - You know that the first 3 seconds determine everything, that hooks are more important than conclusions, and that authenticity beats polish every time.

Already creating content about AI and technology - You're the person explaining GPT to your non-technical friends, showing off the latest AI tools, or calling out the hype from the reality.

Platform-native across generations - You get why Gen Z uses Tik Tok differently than Linked In, why Twitter rewards different behavior than Instagram, and how to speak to each audience authentically.

Curious about the human side of technology - You see an AI demo and immediately think about who this helps, what problem it solves, and how to make that story compelling.

Community-minded - You're already part of AI communities, you know the main characters, and you understand what excites (and terrifies) people about AI.
You definitely have:

Proven social media growth - You've built audiences from scratch and know what it takes to break through the noise. You can point to specific campaigns or content that moved metrics that mattered.

End-to-end content creation skills - You can ideate, shoot, edit, write, and publish without needing a team. You're comfortable with cameras, editing software, and content planning tools.

Deep understanding of AI landscape - You know the difference between foundation models and fine-tuning, you follow AI Twitter religiously, and you can explain why this moment in AI history matters.

Data-driven creative instincts - You create based on gut feeling but optimize based on performance. You know which metrics matter and which…