Director of Ecommerce

To be considered for this role please email  with the subject "Director of eCommerce I&I, [Your Name]" with a copy of your resume
, and confirm your availability to work in-office. Only applications received by email will be considered.

Director of eCommerce

Reports to:

VP, Revenue

San Francisco, CA (Hybrid – 3 days/week in office)

We are a founder-led brand at a pivotal stage of evolution. With meaningful wholesale and marketplace partnerships (Amazon, Target, Nordstrom, Nuuly and others) and a growing direct-to-consumer business, we are redefining how our brand shows up wherever our customer chooses to shop.

eCommerce isn’t just a channel for us — it’s the connective tissue of our brand. We’re investing in a leader to build, shape, and scale this function in a highly visible role that will define the future of our digital business.

The Director of eCommerce will own our Shopify DTC and Amazon marketplace businesses while creating a cohesive brand experience across all digital touchpoints. This role goes beyond managing a site — you’ll set strategy, define the roadmap, and execute it. We need someone who can operate independently, prioritize effectively, and move initiatives forward without significant oversight. It requires both strategic vision and hands-on execution, with the ability to think commercially and act tactically.

If you’re entrepreneurial, resourceful, and driven to build something meaningful, this is for you.

• Full ownership of Shopify site performance
• Customer journey optimization and funnel strategy
• Conversion rate optimization and testing roadmap
• SEO strategy, execution and content visibility
• Site personalization and digital merchandising
• UI/UX improvements in partnership with offshore development team
• Digital performance reporting and insights

• Overall Amazon P&L ownership
• Cross-functional partnership on inventory planning, allocation and Open-to-Buy (OTB) management
• Manage Amazon ads lead and marketplace optimization
• Optimize listings, PDP content, and marketplace SEO

• Define how the brand shows up digitally and ensure product storytelling and positioning are cohesive across Shopify, Amazon, and other channels.
• Partner with Brand and Marketing teams to maintain consistency in messaging and experience
• Identify opportunities for DTC to elevate overall brand equity while supporting wholesale growth

• Own DTC and Amazon OTB planning
• Align merchandising strategy with inventory strategy
• Forecast demand in partnership with planning, operations and finance
• Manage offshore team in the Philippines responsible for site updates and optimizations
• Set roadmap and prioritize initiatives
• Identify and implement tools and technology to scale the business
• Improve personalization and optimization capabilities
• Drive operational efficiency across platforms

• This is a builder role.
• This is a stretch-up-and-down role.
• If you want layers of support, this role is not a good fit.

If you are energized by ownership and impact, it is.

• You will:
• Own the numbers
• Make trade-offs
• Get into Shopify
• QA site updates
• Develop the roadmap and push projects forward

• Strong growth in DTC and Amazon Revenue
• Clear, prioritized digital roadmap
• Improved KPIs (E.g. Conversion Rate and AOV) based on brand goals
• Cohesive brand storytelling across all digital channels
• Disciplined inventory alignment
• Efficient offshore execution
• Increased digital sophistication year over year

• 6–10+ years of eCommerce leadership experience
• Deep Shopify expertise (Required)
• Experience owning OTB or inventory planning
• Strong understanding of SEO, CRO, personalization, and digital merchandising
• Experience working across multi-channel Wholesale and DTC ecosystems preferred
• Highly autonomous and resourceful
• Comfortable operating in lean, founder-led environments
• Commercially minded and data-driven
• Entrepreneurial, resourceful, and hungry

Compensation commensurate with experience and impact.

A competitive compensation package will be offered including base salary, medical, dental, vision, Flexible Spending Account, and 401k benefits. This job requires occasional travel.