Vice President, Growth Marketing

About the Role

If you want to build, develop, and see your impact, join Skillz and level up your Career!

Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA , Riot, Nexon, Gameskraft, Play Station, Unity, Scopely, Tinder, Intel, Deloitte, EY , Twitch, Draft Kings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move!

Job Description

We’re looking for a VP, Growth Marketing to build and scale a modern growth engine that elevates our brand while delivering measurable customer and revenue growth. You’ll own the full-funnel strategy—from brand positioning and creative direction to performance marketing and rapid experimentation (“growth hacking”) and translate insights into repeatable, scalable playbooks.

You’ll lead a high-performing team and collaborate closely with Product, Data, Sales/Partnerships, Creative, and Finance to grow awareness, acquisition, activation, retention, and LTV without losing the brand’s voice.

Responsibilities

• Define and evolve brand strategy, messaging, and narrative across channels and audiences.
• Partner with Creative/Content to establish a strong creative system (campaign concepts, templates, tone, visual guidelines).
• Lead integrated campaigns (launches, seasonal moments, category narratives) that drive awareness and consideration.
• Own brand health measurement (awareness, perception, share of voice, brand lift) and connect it to funnel impact.

• Own paid acquisition strategy and execution across channels such as Search, Social, Display, Video, Affiliates/Influencers, and emerging platforms.
• Build a disciplined measurement approach: CAC , ROAS , MER , incrementality, cohort LTV , payback, attribution strategy.
• Develop channel-specific playbooks and optimization routines (bidding, creative testing, landing page conversion, audience strategy).
• Manage agency/vendor relationships and negotiate contracts to maximize ROI and speed.

• Create an experimentation culture with rapid test cycles across ads, landing pages, onboarding, referral loops, and lifecycle.
• Identify and scale “unfair advantages” (viral/referral mechanics, partnerships, community loops, product-led growth motions).
• Launch and iterate on conversion rate optimization (CRO) and funnel improvements with Product and Analytics.
• Build a growth “operating system”: test backlog, hypotheses, prioritization framework, success metrics, post-mortems, knowledge base.

• Own lifecycle strategy (email, push, SMS, in-app) to increase activation, repeat usage, and monetization.
• Partner with Product to improve onboarding and key habit-forming moments.
• Develop segmentation and personalization to improve engagement and reduce churn.
• Drive initiatives for upsell/cross-sell where applicable.

• Establish clear KPI architecture and dashboards across the funnel.
• Improve attribution and measurement rigor ( MMM /incrementality tests where relevant).
• Build and manage marketing budgets with forecasting, scenario planning, and performance reporting.
• Communicate performance clearly to execs and stakeholders—what’s working, what’s not, and what’s next.

• Hire, coach, and scale a team of growth leaders across brand, paid, lifecycle, creative strategy, and analytics.
• Set an operating cadence: weekly growth reviews,…