ECommerce Innovation – User Growth

Position: eCommerce Innovation – Free User Growth
** Job

Requisition  #
** 26WD95542
* * Position Overview
** We are seeking an innovative growth specialist to help grow and activate our free user tier across Viewer, Education, freemium and Community audiences. This role focuses on driving holistic free-user growth through product-led distribution, ecosystem partnerships, education programs, and community engagement—rather than traditional paid-acquisition  this role, you will work within an established growth strategy to expand reach, increase engagement, and improve activation across non-commercial and early-stage user segments.

You will partner closely with Product, Education, Community, Marketing, and Analytics teams to scale sustainable, high-quality free user growth that supports long-term adoption and monetization.
** Responsibilities
* ** Free Tier Growth Strategy & Planning
** Support execution of free user growth initiatives across Freemium, Viewer, Education, and Community segments
* Contribute to planning and forecasting free-tier growth targets aligned with broader product adoption and ecosystem goals
* Help define success metrics for free user growth, activation, and engagement across segments
* Support testing of new free-tier programs, distribution tactics, or partnerships under guidance from senior growth leaders
* Assist in evaluating new channels or community-driven initiatives that can expand reach and engagement
* Stay current on trends in education, community-led growth, and product-led distribution
* Viewer, Education & Community Programs
** Support growth of Viewer and read-only experiences by improving discoverability, onboarding, and activation paths
* Partner with Education teams to scale student, educator, and academic programs that drive long-term product familiarity and adoption
* Collaborate with Community teams to grow participation through forums, learning content, events, and advocacy programs
* Help identify moments where free users transition from awareness to meaningful product engagement
* Funnel & Engagement Optimization
** Analyze free user journeys end-to-end (visit → sign-up → onboarding → engagement) to identify drop-offs and opportunities
* Use experimentation and qualitative insights to test improvements to activation, engagement, and retention
* Collaborate with Analytics to ensure accurate tracking and reporting of free-tier growth and engagement metrics
* Monitor and report on key free-tier metrics such as sign-ups, activation, engagement, retention, and segment growth
* Prepare clear updates and insights highlighting what is driving free user growth and where friction remains
* Share learnings and recommendations to inform future growth initiatives and roadmap priorities###
** Minimum Qualifications
*** Bachelor’s degree in Marketing, Business, Education, Analytics, or a related field (or equivalent experience)
* 5+ years of experience in growth, community, education programs, product marketing, or ecosystem-focused roles
* Experience supporting user growth, engagement, or activation initiatives in SaaS or digital products
* Strong analytical skills with experience using product or marketing analytics tools
** Preferred Qualifications
*** Growth & Engagement Skills
** Experience working with free-tier, viewer, education, or community user segments
* Familiarity with product-led growth, community-led growth, or education-based adoption models
* Ability to design and evaluate experiments focused on activation, engagement, or retention rather than paid acquisition
* Tools & Analytics
** Experience with analytics tools
* Working knowledge of experimentation, cohort analysis, and funnel diagnostics
* Exposure to lifecycle or engagement tooling (e.g., in-app messaging, email, learning platforms)
* Collaboration & Communication
** Strong collaboration skills with Product, Design, Education, Community, and Analytics partners
* Clear written and verbal communication skills when sharing insights and program outcomes
* Curiosity and rigor in exploring how users discover, learn, and engage with products organically#LI-MK2
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**** About Autodesk
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