Senior Growth Marketer

About Handshake

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full-time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.

Why join Handshake now:

• Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
• Work hand-in-hand with world-class AI labs, Fortune 500 partners and the world’s top educational institutions
• Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
• Build a massive, fast-growing business with billions in revenue

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications.

We’re looking for a Senior Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported. This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

• Develop and implement growth strategies to expand our AI research community of graduates.
• Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
• Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
• Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
• Manage and grow our presence on platforms such as Linked In, Twitter, and research-focused forums
• Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.
• Leverage SEO best practices to improve visibility and searchability.

• 6+ years of experience in growth marketing, preferably to technical or academic audiences.
• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. Linked In, Meta, Google ads), and social media marketing.
• Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies.
• Proficiency in analytics tools such as Google Analytics, Hub Spot, or equivalent.
• Excellent written and verbal communication skills.
• Ability to work independently and thrive in a fast-paced, remote environment.
• Passion for AI research and fostering academic communities is a plus.

• Experience with CRM platforms such as Iterable
• Proficient in SQL
• Familiarity with AI/ML workflows, data labeling, or model evaluation processes.

Handshake delivers benefits that help you feel supported—and thrive at work and in life.

The below benefits are for full-time US employees.

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Ownership: Equity in a fast-growing company

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Financial Wellness: 401(k) match, competitive compensation, financial coaching

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Family Support: Paid parental leave, fertility benefits, parental coaching

💝
Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

📚
Growth: $2,000 learning stipend, ongoing development

💻
Remote & Office: Internet, commuting, and free lunch/gym in our SF office

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Time Off: Flexible PTO, 15 holidays + 2 flex days

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Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at