Marketing Data Analyst

The Marketing Technology Strategy & Solutions team is responsible for strategic vision of the marketing technology stack, proposing and evaluating new technologies, implementing them to power best-in-class digital experiences for our customers, and managing the data that powers them. The Marketing Data Analyst, Consultant will report to the Sr. Manager, Marketing Technology. In this role you will enable the delivery of relevant consumer experiences by successfully extracting, transforming, loading, tracking, and reporting data across the end-to-end consumer journey.

In this role, you will:

• Extract, transform, load, track and report on data
• Collaborate with marketing managers to define business requirements for data needs/requests using existing data sources
• Ensure the quality and accuracy of data files and data load that support the delivery of engagement, retention and acquisition campaigns
• Maintain dashboards with key performance metrics in digital marketing and email campaigns
• Analyze results from marketing campaigns, and programs; share findings with management, and team members and recommend actions based on findings
• Document business processes and improvement initiatives
• Maintain dashboards with key performance metrics in digital marketing
• Develop strong relationships and work collaboratively across the marketing organization
• Consult on digital marketing activities such as email marketing and digital campaigns
• Serve as a subject matter expert to internal teams, including marketing strategy, measurement, and Email Marketing to ensure alignment of our segments with organizational goals.
• Consult on segment-building to support experiments, A/B tests, and pilot programs to assess the effectiveness of new marketing strategies and tools.

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires 5-7 years of prior relevant experience
• Expert level with SQL and SAS data programming, other data programming skills a plus
• Practical proficiency understanding of data architecture and database structures
• Experience utilizing a variety of data analytics and management tools (e.g. Tableau, Adobe CJA, Looker Studio)
• Skilled at managing deadlines simultaneously working on a variety of tasks, highly organized and able to work independently with minimal supervision
• Strong analytical skills with the ability to understand data and develop insights and recommendations
• Excellent interpersonal and verbal/written communication skills
• Superior analytical and problem-solving skills
• Highly organized, able to juggle multiple priorities, and work independently with minimal supervision
• Solution-oriented, resourceful, and able to take initiative to make things happen and improve processes