Media Manager, Paid Social

Overview

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity As Performance Media Manager, Paid Social, you will play a critical role in amplifying owned social content and influencer activations across Adobe Creative Cloud channels. This means taking what’s already resonating organically and scaling it through paid strategies to increase reach, engagement, brand impact, and content insights. You’ll ensure that our owned social efforts don’t just live within organic walls—they become powerful drivers of awareness and consideration.

Creative Cloud products are used to make the most visually engaging digital experiences anywhere, and Adobe is uniquely positioned to capitalize on platforms like Facebook, Instagram, Snapchat, You Tube, Tik Tok, Linked In and whatever is next. In this role, you’ll focus on crafting innovative paid social strategies that translate business goals into relevant customer experiences that drive engagement and down funnel impact.

Your challenge is to evolve paid social strategy, drive testing and innovation, and help make Adobe a world-class social media marketer. In addition, you will collaborate on broader cross-functional campaigns, experiments, and effectiveness measurement with Social Strategy, Integrated Marketing Analytics, Product Marketing, and Go to Market Business Unit teams.

• Lead the development of outstanding social media strategies across business units to support brand & performance based goals
• Partner with an outside agency to plan and activate paid social media budgets across platforms (Meta, You Tube, Tik Tok, Linked In, Pinterest, Snapchat)
• Proactively drive measurement projects with performance insights & data science partners while building a testing & optimization driven culture across teams
• Evaluate content performance and partner with Social teams to optimize content
• Continuously test creative and new placements to improve content effectiveness
• Drive targeting consistency across audience management platforms
• Review media landscape and test plans/results quarterly
• Build testing methodology for new platforms and content, and establish performance thresholds for further investment

• 5+ years experience, Tech or SaaS experience preferred
• Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
• Proven expertise in performance marketing with a preference for paid social media expertise
• Ability to learn new technologies, products, or systems quickly
• Robust analytical skills - the ability to digest large amounts of data, identify trends and pursue the right questions to take action
• Ability to work effectively within a team in a fast-paced, growth environment
• Ability to organize and prioritize multiple projects and deadlines with minimal oversight
• Strong written and verbal communication and problem-solving skills with impeccable attention to detail

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $87,300 -- $167,250 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $115,500 - $167,250. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and…