Head of Marketing

Job Details

Own Marketing, Health Tech Startup, Partner with founder, AI Tools, Equity! Salary $150,000 - $180,000 per year.

Mission-driven digital health company focused on empowering and caregivers through technology, education, and advocacy. Platform is a comprehensive self-advocacy toolkit for individuals navigating complex healthcare journeys. Founded by patients, survivors, caregivers, clinicians, with deep healthcare and strategy experience from leading consulting firms, academic institutions, and healthcare orgs. Venture-backed, generating revenue through partnerships with life sciences and healthcare orgs.

• Equity 0.20% – 0.30%
• Medical, dental, vision
• PTO Unlimited

Hybrid, 2 days/week onsite in San Francisco

Marketing is a core growth lever and a trust-building engine for the company. This Head of Marketing role is not about managing a team or agencies; owns the marketing function. Highly hands‑on, analytical, AI‑native marketer, leveraging modern tools and automation. Own organic acquisition, content, SEO, community, lifecycle marketing from end to end. Ideal for someone who thrives in early‑stage environments, loves experimentation, wants direct real‑world impact.

• Own organic acquisition across SEO, content, community channels (Reddit, partnerships) and referrals
• Run the content engine including podcast, newsletter, blog, and social presence
• Publish 8–10 blog posts per month using AI‑assisted workflows
• Build and optimize lifecycle marketing programs, including email and re‑engagement campaigns
• Partner closely with product on activation and retention initiatives
• Set up tracking, dashboards, and cohort analysis to measure performance
• Leverage AI tools and automation daily to operate with speed and efficiency

• 5–7 years of consumer marketing experience
• At least 2 years at an early‑stage startup as one of the first marketing hires
• Demonstrated hands‑on execution, including 3–5 experiments you personally owned (hypothesis, execution, measurement, and results with metrics)
• Strong analytical skills with ability to pull own data and build dashboards
• Clear command of customer acquisition cost (CAC) and funnel conversion rates, articulate and apply these metrics in decision‑making
• AI‑native workflows, active use of AI tools and automations in day‑to‑day work
• Comfort operating in ambiguity without established playbooks

• Experience in high‑trust or emotionally sensitive consumer categories
• SEO experience with measurable ranking improvements
• Community‑building experience (Reddit, Discord, advocacy groups)

• You prefer managing teams over hands‑on execution
• You rely on a data team to pull reports
• AI tools are something you’ve only “experimented with”
• You’re looking to immediately build a large marketing org with direct reports

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories.

It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.