Growth Marketing Manager, Paid Social

Overview

Base pay range: $/yr - $/yr. The role involves paid social campaigns and multi-channel demand generation to drive qualified leads and revenue growth. You will own optimization of campaigns across Linked In, Reddit, and other channels, refine audience targeting and bidding strategies, and ensure the user journey is trackable with clear reporting and automations between ads, web, and email.

The position is part of Meter’s Growth Marketing team, focusing on digital strategies that break through in a competitive, legacy-dominated industry. The objective is to democratize access to enterprise-grade connectivity and to drive high-quality traffic and leads.

The campaigns you optimize will help democratize access to enterprise-grade connectivity. You will ensure we get the most from every dollar invested, refine audiences, bidding, and creative testing across platforms, and collaborate with Rev Ops and vendor partners to streamline measurement and automations.

Within 90 days:

• Audit all active paid social campaigns and user journeys from ad impression to form-fill to identify optimization opportunities.
• Implement adjustments that reduce cost-per-lead by 25% while improving click-through and engagement rates to drive higher-quality traffic.

Within six months:

• Launch experiments that reflect segmented audience needs (by industry, title, behavior).
• Drive 200+ high-intent leads per month with a competitive cost-per-acquisition.
• Expand influence across upper-funnel channels to improve brand awareness and direct/organic lift.

By month nine:

• Showcase how paid social strategy forms a competitive advantage with aligned ad targeting and a connected user path from ads to landing experiences.

Day-to-day activities:

• Mondays: adjust bids, refine audiences, and launch new creative based on analytics.
• Tuesdays–Thursdays: run experiments, test creative, evolve targeting, and improve lead quality and handoffs.
• Fridays: strategic planning, performance trends review, and alignment with leadership on growth priorities.

Time allocation: 60% hands-on optimization, 30% data analysis and reporting, 10% cross-functional communication on revenue impact.

Growth in this role means owning multi-channel attribution and shaping budget allocation across channels.

• You are relentlessly curious about what’s working and what isn’t, and you bring insights to inform smarter in-platform decisions.
• You collaborate with Rev Ops, Sales, and external partners to improve targeting, segmentation, and lead quality.
• You are adept at in-platform optimizations, bid adjustments, audience building, and testing new approaches to improve cost-efficiency and conversion.
• You have hands-on B2B demand generation experience in agency or in-house settings, with understanding of long sales cycles and complex buyer journeys.
• You think across platforms (Reddit, Linked In, Meta) as an integrated system, not as isolated channels.

The internet runs the world. Meter builds better networks by designing and deploying enterprise hardware and software  customers include major organizations that rely on Meter to stay online and productive.

Our mission is to enable broader and more reliable internet usage and to provide a definitive networking stack for enterprise needs.

• The estimated pay range for this role is $130,000 - $175,000.
• This role is eligible to participate in Meter’s equity plan.

By applying to this job you acknowledge that you’ve read and understood Meter’s Job Applicant Privacy Notice.

Seniority level
:
Mid-Senior level

Employment type
:
Full-time

Job function
:
Marketing and Sales

Industries
:
Software Development

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