Senior Product Manager, Lifecycle

About the Company

About the Company: World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World s it privately, and World App enables and distributes the new applications made possible by this technology.

Together, they form a new layer for AI internet.

We’re one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World , and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World  build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, Space

X, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.

World has been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and Tech Crunch have all recognized our progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100.

People spend fifteen seconds with an Orb, but a lifetime with the World App. As such, the App team plays a critical role in fulfilling our mission. Using the App, people can join the World network, participate in decentralized finance in a friendly and self-custodial manner, and use their World  unlock services across the ecosystem. The Growth team is responsible for driving World’s biggest priority across the entirety of the business: reaching critical scale.

As a Senior Product Manager, Growth Lifecycle at Tools for Humanity, you will own the full user journey; from acquisition and onboarding through activation, retention, and long-term engagement. This is a critical, high-impact role at the heart of World’s growth and scale, driving the most strategically important parts of our user experience.

• Own the entire user lifecycle:
  From acquisition and onboarding to activation, retention, and engagement - driving measurable growth across all stages.
• Lead and optimize the onboarding experience, including get started guides and first-time user flows, to ensure smooth activation and early success.
• Design and manage user communications, including in-app messages, push notifications, and lifecycle campaigns that deepen engagement and retention.
• Collaborate cross-functionally with product, design, data science, engineering, and marketing to align on growth strategies and execute at scale.
• Own and evolve the World App homepage, leveraging machine learning to deliver personalized, context-aware content and smart user suggestions.
• Use data and experimentation to identify growth opportunities, run A/B tests, and measure the impact of product changes across key lifecycle metrics.
• Champion a strong culture of experimentation, using insights to continuously improve onboarding, engagement, and retention initiatives.
• Advocate for global users, ensuring product experiences are localized, culturally relevant, and impactful in diverse international markets.
• Influence across the organization, driving alignment on growth priorities and inspiring teams to execute effectively against shared goals.
• Bring prior hands-on experience in managing user activation and retention at scale, leveraging both product intuition and analytical rigor.

• You have 8+ years of experience as a Product Manager, with a proven track record driving growth across…