Product Designer, Growth Leads

Product Designer, Growth Leads – Gusto

Join us to shape the future of Gusto’s top‑of‑funnel experience on  as part of the Growth Leads team. This is a rare opportunity to influence how hundreds of thousands of small businesses discover, learn about, and ultimately decide to try Gusto.

At Gusto, we’re on a mission to grow the small business economy. We handle the hard stuff—payroll, health insurance, 401(k) s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses across the country and are building a workplace that represents and celebrates the customers we serve.

The Growth team is responsible for the entire customer funnel—from discovery to adoption. We ground our work in a user‑centric, value‑led approach to growth that prioritizes trust, clarity, and long‑term impact. As a key contributor you’ll collaborate with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business to shape critical moments across the customer journey, including top‑of‑funnel experiences on

• Drive the end‑to‑end design strategy and execution across  and other top‑of‑funnel touchpoints.
• Lead vision work to evolve the  experience, balancing long‑term strategic thinking with iterative improvements.
• Craft elegant, conversion‑optimized user experiences that communicate Gusto’s value proposition and build trust.
• Design for modularity and scale, balancing brand storytelling with CMS and system constraints.
• Develop personalized, high‑impact user journeys tailored to varied customer segments.
• Partner with Marketing, Product, Engineering, and Data to craft and test data‑informed hypotheses and launch rapid experiments.
• Execute experimentation programs to optimize user flows at scale.
• Stay ahead of how AI is transforming organic search and discovery, evolving ’s architecture and content strategy for SEO and localized behaviors.
• Leverage AI‑assisted tools and insights to prototype faster and design personalized experiences that improve conversion.
• Define responsible, transparent, human‑centered uses of AI in growth and acquisition experiences.
• Prototype AI‑enhanced CMS workflows for dynamic content creation and intelligent segmentation.
• Evolve Gusto’s design system and brand language to support intelligent, adaptive experiences.
• Advocate for customer‑first, empathetic design thinking supporting trust‑centered growth.
• Mentor and uplift designers across the Growth team.

• 10+ years of product design experience focused on growth, marketing, funnel optimization, and top‑of‑funnel experiences.
• A portfolio showcasing elegant, high‑conversion design work across web and responsive surfaces.
• Proven ability to design for CMS‑driven systems, modular frameworks, and complex product experiences.
• Deep understanding of information architecture, UX best practices, and service design principles for lead generation and content‑heavy surfaces.
• Strong visual craft with an eye for layout, hierarchy, and brand storytelling.
• Demonstrated ability to translate user research and data into actionable design solutions.
• Experience prioritizing high‑impact design work in collaboration with cross‑functional teams.
• Fluency with modern AI and design tools or a strong desire to learn.
• Ability to connect emerging AI capabilities to business and customer value with ethical design practices.
• Curiosity and self‑motivation to accelerate creativity, experimentation, and customer understanding.
• Strong communication and collaboration skills with a low‑ego, team‑first mindset.
• Comfortable working in ambiguity and driving progress in fast‑paced, iterative environments.
• Track record of mentoring and coaching designers to elevate team quality.

Cash compensation range: $172,000 / yr to $215,000 / yr for Denver and most remote locations, and $202,000 / yr to $253,000 / yr for San Francisco, Seattle and New York. Final offers vary based on experience and expertise. We offer competitive equity‑based compensation and a focus on financial and personal goals. Learn more…