Product Marketing Manager
Listed on 2026-01-26
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IT/Tech
Digital Marketing
Product Marketing Manager
- Marketing
- San Francisco (remote)
- Full-time
We’re not here to blend in — we’re here to change how observability works.
ground cover has built a radically different approach to cloud-native observability that competitors can’t match. As part of our marketing team, you won’t just promote a product - you’ll help reshape the narrative of the entire category so engineering and operations teams see Groundcover as the clear choice.
About us
We’re a fast-growing Series B startup delivering the most modern observability platform for cloud-native environments. Unlike traditional tools that are brittle, costly, and complex, our solution is lightweight, instantly deployable, and built for today’s AI-driven, developer-first world.
We’re not chasing the category leaders — we’re redefining the category. As our Product Marketing Manager, you’ll play a critical role in building and executing a go-to-market (GTM) strategy that challenges industry norms and outpaces legacy players like Datadog and Dynatrace.
This is a US based role - Remote
What you’ll do
- Create clear, differentiated narratives that resonate with both technical and business audiences.
- Position ground cover as the modern alternative to legacy observability solutions.
- Lead impactful product and feature launches.
- Produce content - from blog posts to case studies - that engages developers, SREs, and Dev Ops teams.
- Equip sales with compelling stories and materials that help close deals.
- Track market trends, competitors, and customer needs to guide GTM strategy.
- Partner closely with sales, product, and marketing to ensure alignment and execution.
- 5+ years in product marketing, product management, or a related technical role.
- Understanding of observability, Dev Ops, or cloud-native technologies.
- Strong storytelling skills and the ability to make complex tech simple.
- A strategic mindset with a bias for action.
- Exceptional communication, presentation, and stakeholder management skills, with the ability to command a room, build empathy, and influence executives in fast-paced environments.
- Curious, adaptable, collaborative and driven by a growth-oriented, positive approach.
Why join us
- Define the GTM playbook for one of the most important layers of the cloud-native stack.
- Join a high-growth, high-energy team where your work is visible and valued.
- Competitive pay, equity, and full benefits.
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