Director, Digital Experience Strategy & Operations

## Director, Digital Experience Strategy & Operations
* ** Lead the Digital Experience Strategy and Operations team to define the vision, requirements, and prioritization for end-to-end attendee experiences across web, mobile, Salesforce+, and onsite digital systems.**
* ** Drive the creation of unified frameworks, reusable components, and scalable patterns that ensure consistency and reliability across all Salesforce events.**
* ** Represent Strategic Events’ experience strategy in cross-functional planning with Product, Engineering, UX, and Data, ensuring technology decisions align with attendee needs and event outcomes.**
* ** Provide the experience strategy, requirements, and prioritization that inform product development and system implementation led by partner teams.**
* ** Lead innovation efforts across digital and onsite experiences, including evaluation of new tools, features, platforms, and emerging technologies.**
* ** Guide the evolution of AI-powered and intelligent experience layers across channels. Examples include predictive recommendations, dynamic agendas, contextual search, automated content surfacing, and intelligent way finding.**
* ** Partner with Product and Engineering to ensure Experience Strategy requirements support integration across platforms such as Rain Focus, CMS, Salesforce+, mobile, and onsite technologies.**
* ** Manage relationships with cross-functional teams and external vendors to deploy, test, validate, and optimize digital solutions with proactive risk mitigation.**
* ** Define governance frameworks, QA processes, and operational standards that ensure reliability and reduce risk across the event ecosystem.**
* ** Partner with analytics teams to create and execute a data-informed optimization roadmap.**
* ** Define measurement and testing frameworks to evaluate feature performance and attendee behavior.**
* ** Translate insights into requirements, recommendations, and strategic narratives that shape future roadmap decisions.**
* ** Produce executive-ready presentations and stories that highlight impact, learnings, and recommended next steps.**
* ** Lead, mentor, and develop a team of 7+, including emerging leaders.**
* ** Oversee multi-million-dollar budgets for digital experience technology and operations. Support vendor selection, contract negotiation, scoping, and ROI optimization.**
* ** Drive cross-functional alignment and change management to support adoption of new technologies, frameworks, and operational standards.**
* ** Deliver feature briefs, capability summaries, innovation recaps, and post-event debriefs to align internal teams and share outcomes.**
* ** Stay ahead of industry and technology trends that advance personalized, intelligent, and scalable event experiences.**
* ** 10 or more years of experience in event technology, product strategy, digital experience, customer experience, or related fields.**
* ** Demonstrated success leading digital experience or technology-driven programs at scale.**
* ** Experience influencing product, engineering, or UX teams in a matrixed environment.**
* ** Technical fluency with event technology systems, data flows, and platform integrations.**
* ** Strong analytical and storytelling skills with the ability to synthesize complexity into clear executive narratives.**
* ** Exceptional prioritization skills and ability to operate in a fast-moving environment.**
* ** Highly organized, accountable, and detail-oriented.**
* ** Interpersonal skills with the ability to build trust across teams.**
* ** Strong communication and executive presence, with the ability to simplify complexity and drive clarity around decisions.
Willingness to travel as required.**
* ** Experience with event technology ecosystems including CMS platforms, mobile applications, onsite systems, and hybrid experience design.**
* ** Familiarity with UX principles and user-centered design.**
* ** Experience leading cross-functional adoption or operational transformation.**
* ** Strong executive presentation and narrative development skills.
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