Director, Digital Experience Strategy & Operations

Overview

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Job Category:
Marketing & Communications

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

About Salesforce Strategic Events Salesforce Strategic Events produces the world's best technology events, including Dream force, Connections, Trailblazer

DX, Tableau Conference, and global Salesforce World Tours. We create industry-defining experiences that educate, inspire, and connect customers around the world.

We are seeking a strategic, innovative, and highly collaborative Digital Experience Strategy Director to lead a team to shape the next generation of digital and onsite attendee experiences across Salesforce's event portfolio.

Role Overview:
The Director of Digital Experience Strategy and Operations leads the team responsible for defining and operationalizing the connected, personalized, and scalable attendee experience across all digital and onsite touchpoints. This includes event websites, mobile apps, onsite technologies, and the broader layer of intelligent, AI-enhanced interactions that support attendee success.

You will lead a high-performing team, drive operational excellence, and influence long-term technology investment decisions that shape Salesforce's event ecosystem.

Experience Strategy & Innovation

• Lead the Digital Experience Strategy and Operations team to define the vision, requirements, and prioritization for end-to-end attendee experiences across web, mobile, Salesforce+, and onsite digital systems.
• Drive the creation of unified frameworks, reusable components, and scalable patterns that ensure consistency and reliability across all Salesforce events.
• Represent Strategic Events' experience strategy in cross-functional planning with Product, Engineering, UX, and Data, ensuring technology decisions align with attendee needs and event outcomes.
• Provide the experience strategy, requirements, and prioritization that inform product development and system implementation led by partner teams.
• Lead innovation efforts across digital and onsite experiences, including evaluation of new tools, features, platforms, and emerging technologies.
• Guide the evolution of AI-powered and intelligent experience layers across channels. Examples include predictive recommendations, dynamic agendas, contextual search, automated content surfacing, and intelligent way finding.
• Partner with Product and Engineering to ensure Experience Strategy requirements support integration across platforms such as Rain Focus, CMS, Salesforce+, mobile, and onsite technologies.
• Manage relationships with cross-functional teams and external vendors to deploy, test, validate, and optimize digital solutions with proactive risk mitigation.
• Define governance frameworks, QA processes, and operational standards that ensure reliability and reduce risk across the event ecosystem.

Data-Driven Optimization

• Partner with analytics teams to create and execute a data-informed optimization roadmap.
• Define measurement and testing frameworks to evaluate feature performance and attendee behavior.
• Translate insights into requirements, recommendations, and strategic narratives that shape future roadmap decisions.
• Produce executive-ready presentations and stories that highlight impact, learnings, and recommended next steps.

Leadership & Operational Excellence

• Lead, mentor, and develop a team of 7+, including emerging leaders.
• Oversee multi-million-dollar budgets for digital experience technology and operations. Support vendor selection, contract negotiation, scoping, and ROI optimization.
• Drive cross-functional alignment and change management to support adoption of new technologies, frameworks, and operational…