Group Product Marketing Manager, Engagement

Group Product Marketing Manager, Engagement

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Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Acrobat Engagement Marketing team is searching for a senior, Group PMM with strong strategic skills to shape and lead the onboarding and value discovery process for all users of core and new Acrobat features. This leader will craft user engagement from initial contact to continuous habit formation. The position focuses on helping every user quickly recognize Acrobat’s value, gain product confidence, and form durable usage patterns that foster long‑term preference.

This leadership role offers high visibility and combines strategic insight, analytical rigor, operational skill, and broad collaboration. We are determined to work closely with product, build, engineering, lifecycle, analytics, and data science teams. Together, we will launch impactful in‑product experiences, conduct meaningful experiments, and develop mechanisms that enable millions of users to discover and benefit from Acrobat. You will manage the engagement plan spanning desktop, web, mobile, and upcoming surfaces.

We will drive high‑value user activities and lead users into greater use of Acrobat’s fundamental features and the innovative functions that define its future.

• Plan and lead the method for onboarding and value discovery of important and new Acrobat features throughout the user lifecycle and ecosystem. It covers desktop, web, mobile, and emerging platforms.
• Develop structures and initiatives that bring in the appropriate features at the appropriate times to foster confidence, depth of use, and long‑term engagement.
• Use behavioral data, segmentation, and journey analysis to identify the highest‑impact opportunities to improve activation, feature adoption, and sustained usage.
• Influence product and experience roadmaps by advocating for user needs, value pathways, and the instrumentation required to measure engagement and adoption.
• Collaborate closely with analytics and data science to define success metrics, segmentation strategies, and measurement frameworks related to usage depth and retention.
• Ensure strong operational rigor through high‑quality briefs, QA plans, launch calendars, and clear cross‑functional communication.
• Experience managing growth teams, from setting strategy and coordinating the roadmap to encouraging a culture of rapid experimentation and developing a strong understanding of data‑driven decision making.
• Lead engagement initiatives that drive viral growth through product‑led features and high‑impact engagement loops.
• Build and refine positioning and messaging grounded in customer insights, competitive analysis, and market dynamics.

• 8+ years of experience in product marketing, product growth, engagement, or related roles within SaaS or technology companies.
• Deep understanding of user behavior, onboarding, feature discovery, and engagement mechanics for complex efficiency tools.
• Comfort guiding a team crafting and interpreting A/B tests and using experimentation to drive meaningful improvements in adoption and usage.
• Strong critical thinking combined with the ability to carry out tasks accurately and with close attention to detail.
• Demonstrated success influencing and aligning highly cross‑functional teams without direct authority.
• Analytical proficiency and comfort working with behavioral data, metrics, and experimentation readouts.
• Strong…