Senior Product Marketing Manager

Overview

Senior Product Marketing Manager – Core Platform

Senior Product Marketing Manager

About Us

At the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We’ve built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. We’re proud to support over 220,000 coaches and millions of clients worldwide.

The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts — with experience at Nike, Apple, Meta, Patreon, Future, Les Mills, and more — we’re pushing the boundaries of what’s possible in health and fitness technology. Join us in revolutionizing fitness and wellness with cutting-edge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives.

We believe in leveraging technology and AI to revolutionize the industry — while keeping the human touch at the heart of coaching.

The Opportunity

We re seeking a Senior Product Marketing Manager to own and evolve the go-to-market strategy for Everfit s core B2B coaching platform. You ll be the strategic voice bridging Product, customers, and market—defining how we position, launch, and scale our platform to help millions of coaches build their businesses. You ll lead, not just support—owning positioning, narrative, and the full customer journey from awareness to advocacy.

Responsibilities

• Go-to-Market & Launches:
Own end-to-end GTM execution for major feature releases, product innovations, and platform expansions

• Design and scale launch frameworks that drive adoption, engagement, and retention across our global coach base

• Build integrated campaigns across email, in-app, web, video, webinars, and community channels

• Drive cross-functional alignment across Product, Growth, Customer Success, Sales, and Design

Growth & Adoption

• Optimize the customer journey from onboarding through advocacy, reducing friction and accelerating time-to-value

• Establish measurement frameworks to track product marketing impact on activation, retention, expansion, and NPS

• Develop high-impact content, including case studies, one-pagers, demo videos, webinar series, and executive-level presentations

• Partner with Content and Social to amplify product stories and build community engagement

What we’re looking for

• 7+ years of product marketing experience in high-growth B2B SaaS, marketplace, or platform companies

• Proven track record for GTM strategy, demand-gen, lifecycle marketing, and retention strategies for B2B software startups

• Background in product-led growth (PLG) or self-serve SaaS go-to-market

• Exceptional communication skills and a data-driven storyteller who balances qualitative insights with quantitative rigor

• Quick to master new technology and have the empathy to see products through the user’s eyes and convey the strongest value propositions.

• Experience building programs from 0→1 in fast-paced startup environment

• Experience in the creator economy or two-sided marketplace business models.

• Experience with community-led growth or building product communities.

• Experience working at a company through a hypergrowth phase (Series B to IPO or equivalent scale).

• Understanding of fitness tech:
Background in fitness, lifestyle, or technology-driven brands such as Tonal, Peloton, or Les Mills.

• Familiarity with health, wellness, fitness, or coaching industries

Who You Are

• 60% Creative Thinking, 40% Analytical: A marketing visionary with strong creative instincts, a good eye for design, and an understanding of what’s trending in social media and pop culture. You bring bold, idea-rich thinking balanced with analytical rigor.

• AI-Curious & Trend-Savvy:
You stay up to date with the latest trends in AI, especially how creators, designers, and marketers are leveraging AI tools to push boundaries and increase productivity. You believe in fostering an AI-first culture and know how to implement it in creative and scalable…