Director, Digital Content Strategy

Direct message the job poster from Tendo Communications

Tendo is a content and UX agency trusted by world‑class B2B brands. We apply content and UX to elevate customer experiences, and we know how to get results. Our squad of strategists, editors, creatives, and UX designers collaborate with B2B brands to deliver content experiences in every flavor. Our long‑term client relationships speak to the power of our approach: relentlessly audience‑focused and results‑driven.

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Position Overview

The Director, Content Strategy is responsible for the execution and hands‑on management of assigned client content programs and plays a content strategy leadership role with both clients and Tendo content team. Working closely with Tendo executives and senior leadership, the content strategy director’s responsibilities include the strategy, planning, execution and optimization of compelling content experiences for enterprise clients; and includes earning the trust of senior level stakeholders through consulting and delivering insightful solutions.

Candidate must have B2B experience and understanding of enterprise IT markets, products, and buying audiences. As well, since many of Tendo’s clients are B2B technology companies, the Content Strategy Lead must have or develop knowledge, appreciation and curiosity about enterprise IT technologies and buying audiences.

Specific Responsibilities

Digital Content strategy execution and leadership

• Serve as content strategy lead on client engagements. Provide active client leadership by representing Tendo content experience POV and applying best practices to client engagements.

• Develop and manage the creation of quality content strategy deliverables, including content maturity assessments and strategic roadmaps, audits and gap analyses, taxonomy and personalization strategies, campaign frameworks, style and tone of voice guides, CMS documentation and training, etc.

• Develop comprehensive information architectures, content models, wireframes and business rules for meaningful content experiences and personalization opportunities.

• Establish content goals and performance metrics with a view to ongoing content optimization.

• Proactive exploration of AI tools and active leadership of the development and considered experimentation of relevant AI use cases and methodologies. Ongoing leadership and cross‑team collaboration in the responsible internal and client‑facing use of AI for improved and optimized content experience.

• Conduct current state analyses; competitive analyses; and market, buyer, and content analyses through first‑hand research, interviews, and third‑party sources.

• Identify and document the content needs of key audiences, across all stages of the customer journey, in the form of content‑actionable personas and journeys.

• Depending on project scope, contribute to content deliverables such as copywriting, editing, interviewing, asset creation (blogs, infographics, videos, podcasts, social content, etc.).

• Establish and maintain quality standards on all assigned accounts.

• Deliver, manage, and evolve highest standard of quality for all Tendo client deliverables, accountable for quality of work for all assigned clients.

• Provide support across a breadth of content engagements as required; define and execute effective strategies based on client goals.

Team and thought leadership

• Manage and develop full‑time and contract content strategy staff, ensuring they are trained in Tendo best practices for content marketing, content strategy, client leadership, and content development and execution on multiple platforms (e.g., interactive, video, podcast, graphic, etc.)

• Coach and teach, deliver honest timely feedback, and manage performance programs for content strategists and/or assigned team. Set goals and establish focus, monitor progress, and course‑correct as needed. Conduct initial three‑month and annual performance evaluations.

• Define and implement workflow and process efficiencies to enable service delivery ntify, document, and socialize processes for different deliverables and coordinate with EVP on best practices.

• Identify, develop business rationale,…