Go-to-Market Manager

Why Play Station?

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more. Play Station also strives to create an inclusive environment that empowers employees and embraces diversity.

We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The Play Station brand falls under Sony Interactive Entertainment, a wholly‑owned subsidiary of Sony Group Corporation.

San Mateo, CA (hybrid)

Sony Interactive Entertainment (Play Station) is seeking a Change & GTM Manager to lead and deliver strategic commercial initiatives at global scale. This role goes beyond project delivery – it is about owning the end‑to‑end go‑to‑market lifecycle. From customer insights and planning through launch, adoption, and retention, you will enable transformative customer experiences, operational excellence, and measurable revenue growth. You will partner with diverse teams—product, engineering, design, data science, marketing, legal, finance, and operations—to deliver innovation as part of the Direct to Consumer (D2C).

This role requires someone who thrives at the intersection of strategy, planning, and execution, with the ability to deliver measurable commercial outcomes consistently, with speed and agility.

• Lead the full GTM lifecycle—driving the planning, execution, and delivery of strategic commercial initiatives from insights and positioning through launch, adoption, retention, and continuous optimization.
• Shape GTM strategy by analysing market trends, competitive intelligence, and customer behaviours to inform positioning and differentiation.
• Define and track commercial KPIs (adoption, retention, churn, LTV), translating insights into change roadmaps, adoption strategies, and measurable business outcomes.
• Build scalable GTM playbooks and change management plans—ensuring business readiness, stakeholder alignment, and repeatable best practices across products, markets, and teams.
• Orchestrate cross‑functional execution across global product, engineering, marketing, finance, and operations, with transparent tracking of risks, dependencies, and performance.
• Partner with Data Science and ML teams to embed predictive models, personalization, and experimentation frameworks.
• Champion innovation and change leadership through compelling storytelling, executive engagement, and scaling operations with automation, processes, and tooling.

• Minimum 5 years of prior experience in digital commerce, preferably in games, entertainment or technology.
• Advanced expertise in agile project & product management, with a proven record of delivering complex, high‑impact, cross‑functional initiatives.
• Strong data fluency—able to interpret insights, guide decisions, and drive action across the GTM lifecycle.
• Proven ability to connect strategy to execution, linking strategic goals to operational delivery and measurable commercial outcomes.
• Experience in business readiness and change management for digital GTM, including pricing, subscriptions, personalization, and growth initiatives.
• Familiarity with experimentation frameworks and data‑driven iteration, leveraging A/B testing and continuous optimization to improve adoption and retention.
• Exceptional communication, facilitation, and stakeholder management skills, with the ability to influence at executive level.
• Relevant certifications (PMP, PRINCE2, Agile, Prosci) are a plus.

• Pace and Agility to react, adjust to changed needs.
• Passion for delivering measurable business and customer value.
• Curiosity to learn from insights and translate data into action.
• A growth mindset and continuous improvement approach.
• Respect for diverse perspectives, backgrounds, and experiences.
• Commitment to collaboration, transparency, and accountability.
• Acting as a strong…