Gap Inc. Director - Audience Data Strategy

Gap Inc. Director - Audience Data Strategy

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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

This simple idea that we all deserve to belong—and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly?

Join our team.

About

The Role

The Director of Audience Data Strategy leads the development and execution of qualitative and quantitative research to guide strategic decision‑making. This role is also responsible for architecting and connecting first‑ and third‑party data systems to enable a comprehensive view of current and prospective audiences, supporting Gap Inc.'s broader audience management strategy. Sitting within the Marketing Intelligence organization and reporting directly to the Senior Director of Audience Intelligence, you will be responsible for supporting all four of Gap Inc.'s

brands by creating data‑driven, audience‑first strategies to drive best‑in‑class media and marketing execution.

This role is a key part of a new approach for Gap Inc., and you will be tasked with integrating previously disparate efforts across the four brands to create a holistic understanding of each brand's current and target audience. In this role, you will build a data strategy that enables cross‑portfolio efficiency and avoids the pitfalls of audience cannibalization. You will collaborate with counterparts across Insights and Segmentation, in addition to working closely with Gap Inc's brand teams, Product Management, Advanced Data Analytics, Media Shared Services organization, and Media agency partners.

You will serve as the internal subject matter expert on Gap Inc.'s audience strategy, and drive impact across a highly matrixed organization leveraging strong business and communication aptitude.

What You'll Do

• Develop and socialize the playbook around the full portfolio of Gap brands' audiences and serve as a strategic partner to the Media Shared Services and Brand teams during planning and activation processes

• Iterate and update audience strategies in collaboration with Channel Planning & Activation and Media agency partners to optimize and adjust strategy based on evolving audience dynamics

• Lead process of leveraging first‑ and third‑party data sets to build target audiences that will optimize media effectiveness across Gap Inc.'s brands

• Collaborate with the Mad Tech product team and Gap Inc.'s data science teams to identify priorities for the roadmap and incorporate new capabilities (e.g., scoring models and CDP) into the data strategy

• Act as key collaborator and resource for brands during planning process to build compelling audience strategy and provide a holistic view of overall portfolio strategy to ensure cohesion and harmony across brands

• Serve as Gap Inc.'s internal expert on crafting audience data strategy and supporting the Sr. Director of Audience Intelligence in effectively communicating trends and recommendations to the Media Shared Services organization, Marketing Intelligence function, and individual brand teams

• Partner with Media Agency partners and Digital and Tech to enable necessary data sharing and collaborative development of strategy built upon key insights across teams with a sophisticated approach to integration of owned data, third‑party audience data providers and Agency data

• Design operating model for Gap Inc.'s approach to data collaboration including 'clean rooms' to conduct advanced analyses with agency partners, media platforms (e.g., Meta and Google), and other data partners

• Provide strategic…