Senior Manager, SEO

About the team

As Senior Manager, SEO you lead our organic growth strategy across technical SEO, content, and on-page optimization. You’ll own the SEO roadmap end-to-end—driving traffic, qualified users, and revenue through scalable programs, strong cross-functional partnerships, and best-in-class measurement.

This is a leadership role: you’ll set strategy, prioritize investment, influence Product and Engineering roadmaps, and build/mentor a high-performing SEO team and agency partners.

What you will do

Set SEO strategy

• Define and execute the SEO strategy across technical SEO, content SEO, on-page optimization, internal linking, and authority building.

• Own business and operations KPIs for organic growth and translate them into clear quarterly plans.

• Identify the biggest growth opportunities across the funnel: discovery, comparison, conversion, and retention content.

• Keep pace with the latest strategy for Turo’s visibility on LLM search through GEO.

Drive Technical SEO leadership

• Guide Product and Engineering teams to improve crawlability, indexation, rendering, site architecture, page speed/Core Web Vitals, internationalization (hreflang), structured data, and log-file based insights.

• Lead audits and create prioritized technical backlogs with clear business cases.

• Ensure scalable SEO foundations for new features and site changes (templates, faceted navigation, pagination, canonicalization, parameter handling).

Develop Content & on-page SEO at scale

• Build a scalable content program: keyword strategy, content briefs, editorial standards, refreshes, and pruning.

• Drive template and programmatic SEO opportunities where appropriate (category pages, location pages, collections, FAQs).

• Partner with Brand/Content/PR to ensure content aligns with brand voice while meeting SEO requirements.

Authority, trust & reputation

• Develop and oversee a sustainable approach to authority growth (digital PR, partnerships, link reclamation, brand demand).

• Manage risk and ensure adherence to search engine guidelines (avoid manipulative tactics).

Measurement & experimentation

• Work with the Data Analytics team to improve existing reporting by enriching internal data with various SEO tools and data sources.

• Partner with Data Analytics to improve conversion and user experience.

• Establish an experimentation culture for titles/meta, internal linking, templates, schema, and content formats.

• Be able to understand and articulate causal impact of SEO initiatives.

Leadership & stakeholder management

• Build the SEO team; lead and mentor SEO specialists; and manage agency/vendor relationships.

• Manage stakeholders globally and devise resource allocation to adequately support all markets.

• Develop regular cadence for performance reporting results to stakeholders.

• Create documentation, SEO playbooks, and governance for teams launching new pages/features.

Your profile

• 7+ years of SEO experience with proven leadership - ideally in a B2C marketplace or travel/ecommerce environment.

• Bachelor’s degree in marketing or quantitative field required.

• Ability to be rooted in customer experience rather than just SEO tactics.

• Demonstrated success scaling SEO via geo + programmatic landing pages, without sacrificing quality.

• People management and stakeholder management experience are a must.

• Ability to work with agencies and help them prioritize and drive results.

• Strong technical SEO: crawl/indexation, architecture, CWV, JavaScript/rendering considerations, duplication management, and migrations.

• Strong content SEO: intent mapping, editorial strategy, optimization, and operational workflows.

• Expertise in core tools:
Google Search Console, GA4, crawling tools (Screaming Frog/Sitebulb), and competitive research platforms (Ahrefs/Semrush).

• International SEO experience (multi-country, multi-language, hreflang, localization).

• Ability to influence Product/Engineering roadmaps and communicate ROI/tradeoffs clearly.

For this role, the target base salary range in San Francisco is $168,000 - $210,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire…