Senior Marketing Technology Manager

About the team

As a Sr. Martech Manager you’ll be tasked with evolving our CRM and audience segmentation technology stack. You’ll partner with Lifecycle/CRM, Growth, Data/Analytics, Product, and Engineering to ensure we can identify, build, activate, and measure high-quality customer audiences across channels (email, push, SMS, in‑app, paid media, onsite personalization, etc.). This role is equal parts platform ownership, audience strategy enablement, and operational excellence.

What you will do

• CRM & segmentation platform ownership
- Own day‑to‑day administration and long‑term roadmap for CRM and audience segmentation tools (e.g., CDP, ESP/marketing automation, audience builder/warehouse audiences).
- Define best practices for identity rules, eligibility logic, suppression strategy, deliverability strategy, etc.

• Data & identity enablement
- Partner with Data/Engineering to ensure reliable event tracking, identity resolution, consent/permissions, and data freshness.
- Translate business requirements into data requirements (events, attributes, computed fields, LTV, propensity, RFM, etc.).
- Improve audience quality through monitoring, QA, and debugging (e.g., mismatched counts, duplicate identities, missing attributes).

• Activation & orchestration
- Enable activation of audiences into CRM journeys and downstream destinations (ad platforms, onsite personalization, analytics tools).
- Manage integrations and workflows (APIs, connectors, webhooks, reverse ETL, tag management, promo code generation) to reduce manual work.

• Measurement, experimentation & governance
- Establish quality controls and dashboards for audience health: match rates, reachable users, deliverability inputs, opt‑in rates, and conversion signals.
- Own governance: access controls, change management, documentation, and training for stakeholders.

• Vendor & stakeholder management
- Manage vendor relationships: feature requests, troubleshooting, renewals, and evaluation of new tooling.
- Align stakeholders across regions/teams on shared standards and scalable Mar Tech processes.

Your profile

• 5+ years in Mar Tech, marketing operations, lifecycle operations, or CRM technology roles — ideally in B2C companies.

• Bachelor’s degree in marketing or quantitative field required.

• Deep hands‑on experience with CRM and audience segmentation tools/technology, such as:
- CRM/Marketing automation:
Braze, MoEngage, Salesforce Marketing Cloud, Iterable, Adobe Campaign, Hub Spot, Marketo, etc.
- Segmentation/CDP/warehouse audiences:
Segment, mParticle, Tealium, Adobe RTCDP, Hightouch, Census, Rudder Stack, etc.

• Strong understanding of customer data models: events, user properties, identity stitching, deduplication, consent, suppression logic.

• Demonstrated ability to translate marketing needs into technical requirements and deliver scalable solutions.

• Experience partnering closely with Engineering/Data teams to implement tracking, integrations, and data quality improvements.

• Comfort with analysis and troubleshooting; able to validate audience logic.

• Knowledge of deliverability concepts, consent/permissions, and privacy compliance (GDPR/CCPA).

Nice to have

• Hands‑on SQL and familiarity with data warehouses (Snowflake/Big Query/Redshift) and BI tools.

• Experience with experimentation/incrementality testing in CRM or growth.

• Experience in multi‑market or global deployments and governance at scale.

For this role, the target base salary range in San Francisco is $144,000‑$180,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market‑based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job‑related skills, experience, and relevant education or training.

We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in‑office to foster a collaborative work environment and company culture. This role will be in‑office on a hybrid schedule — Turists will…