Sr. Manager, Domestic Product Strategy & EMF Cross-Border Sales Enablement; Direct

Position: Sr. Manager, Domestic Product Strategy & EMF Cross-Border Sales Enablement (Visa Direct)
Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Key Responsibilities:

Domestic Product Strategy:

• Develop and execute integrated domestic product strategy across Visa Direct, Visa Commercial Solutions, and Visa Government Solutions.

• Drive commercialization work streams for emerging domestic use cases and products.

• Build business cases for new domestic features and lead regional readiness and launch plans.

• Define distribution strategy and enablement prioritization for sellers.

Emerging Use Case Development:

• Conduct market research, opportunity sizing, and competitive intelligence.

• Develop and test value propositions for new domestic use cases (e.g., Stablecoin for EMF clients, Deferred Delivery OCTs, Visa Protect).

• Support pricing strategy and ROI modeling for new features.

Cross-Border Sales Enablement (Enablers, Merchants, and Fintech cross-border):

• Create cross-border enablement playbooks and GTM narratives for EMF clients and their cross-border corridors.

• Act as cross-border SME for sellers during RFPs and strategic client pitches.

• Deliver EMF seller training and support for XB opportunities.

• Drive pricing guidance and objection handling frameworks for cross-border deals.

Strategic Programs:

• Lead and support Mission Control and Visa 2030 initiatives.

• Collaborate on pilots and innovation tracks tied to long-term growth.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD

• 7+ years in product strategy, commercialization, or GTM roles within payments or fintech.

• Strong analytical and strategic planning capabilities.

• Proven track record in product launches and commercialization.

• Excellent stakeholder management and communication skills.

• MBA or Master’s degree in Business, Strategy, or related field.

• Deep understanding of domestic money movement and cross-border payment technologies (Visa Direct, OCTs, stable coins, fraud protection).

• Experience leading pilots and scaling new solutions from concept to commercialization.

• Expertise in market research, segmentation, and value proposition development.

• Strong financial acumen for pricing and ROI modeling.

• Familiarity with Visa ecosystem (Visa Direct, Commercial Solutions, Government Solutions).

Additional Information

Work Hours:

Varies upon the needs of the department.

Travel Requirements:
This position requires travel 5-10% of the time.

Mental/

Physical Requirements:

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY:
The estimated salary range for a new hire into this position is  to  USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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