Demand Gen Manager

2 days ago Be among the first 25 applicants

At echo, we believe security should be a given and built in from the start. With companies today wasting enormous time and energy chasing software vulnerabilities after the fact, the process is noisy, reactive, and unsustainable. We’re changing that.

Our AI-powered platform makes cloud infrastructure secure by design, eliminating security problems before they reach production. Instead of spending hours trying to manage skyrocketing vulnerabilities, teams can focus on building. Backed by top-tier investors and led by experienced founders, echo has grown from stealth mode to serving global enterprise customers in under six months.

We’re looking for our first Demand Gen Manager to own and scale our demand engine across the full funnel. You’ll be responsible for driving qualified pipeline, partnering closely with Sales, and continuously testing and optimizing campaigns that turn awareness into revenue.

• Own and execute Echo’s end-to-end demand generation strategy
• Plan, launch, and optimize multi-channel campaigns (paid, organic, email, content, webinars, events, partnerships)
• Drive MQL, SQL, and pipeline targets in close collaboration with Sales
• Manage and optimize paid acquisition channels (Linked In, Google, etc.)
• Build and maintain strong lead nurturing and lifecycle programs
• Partner with Content, Product Marketing, and Sales to align messaging and GTM motions
• Track, analyze, and report on funnel performance, ROI, and pipeline impact
• Continuously test, learn, and iterate to improve conversion rates and efficiency

• 4–7+ years of experience in Demand Generation / Growth / Performance Marketing
• Proven track record of driving pipeline and revenue impact
• Strong experience with marketing automation and CRM tools (e.g., Hub Spot, Marketo, Salesforce)
• Hands‑on experience managing paid campaigns and budgets
• Highly data‑driven with strong analytical skills
• Excellent communication and cross‑functional collaboration skills
• Comfortable operating in a fast‑moving startup environment

• Experience in developer tools / cybersecurity / technical B2B products
• Experience building demand programs from scratch or scaling early GTM motions
• Familiarity with PLG or product‑led growth models

We're a fast‑growing team composed of some of the coolest and most passionate people you'll meet, solving hard problems that really make a difference. You’ll have real ownership and a clear mission: to make Echo an exceptional place to work by running a smooth, inspiring office and creating experiences our team will never forget.