Content Strategist

$/yr - $/yr

We're on a mission to empower builders.

• Massive reach:
  Our docs platform serves 100M+ developers every year and powers documentation for 18k+ companies, including Anthropic, Cursor, Pay Pal, Coinbase, X, and over 20% of the last YC batch.
• Small team, huge impact:
  We’re only 35 people today, backed by $22M in funding, each new hire shapes the company’s trajectory.
• Culture of slope over y-intercept:
  We value learning velocity, grit, and unapologetically unique personalities.

• Supporting product adoption by improving awareness of technical features built by publishing content that generates high impression counts.
• Creating engaging content people actually want to consume through innovative positioning and strategies.
• Increasing organic traffic to key landing and documentation pages.
• Publishing technical and product stories supported by research, interviews, and data.
• Improving content planning, review systems, and collaboration processes.
• Building a content calendar tracking cadence.
• Positioning Mintlify as a trusted authority in developer experience and documentation quality.
• Shaping messaging that drives awareness among engineers, technical writers, and product teams.

• Prior experience writing content people actually read; popular pieces with more than 1K+ visitors in the first 48 hours distributed via X, Linked In, Substack.
• Terminally online, able to keep your finger on the pulse and understand what is trending.
• Can‑do attitude; mindset of  I haven’t figured it out yet,  not  This won’t work for us.  Willing to fail often & fast.
• Experience driving organic traffic.
• History of owning— or contributing to — a content program at an early‑stage company.
• Experience translating product features into clear narratives.
• Technical skills: deep understanding of Mintlify’s product, familiarity with developer tools & AI themes, understanding of documentation systems, SEO fundamentals, and proficiency with analytical tools.
• Behavioral competencies: direct communication, prioritization based on impact, willingness to interview users & internal teams, operating with autonomy.
• Bonus: familiarity with competitive landscapes in developer tooling or technical background in SaaS, dev‑tools, technical writing.

• Competitive compensation & equity.
• Free Ubers.
• 20 days paid time off annually.
• Health, dental, vision.
• 401(k) or RRSP.
• Free lunch & dinners.
• $420/mo wellness stipend.
• Annual team off‑site.

Location:

San Francisco, CA