Senior Growth Marketing Manager

About the role

Envoy is hiring a Senior Growth Marketing Manager to own our revenue growth engine across the website and paid/organic channels. You’ll be accountable for turning high-intent demand into pipeline through conversion rate optimization (CRO), experimentation, and tight orchestration with Rev Ops, Sales, and Product Marketing. You’ll also own our corporate website strategy, roadmap, and day-to-day operations.

This is an on-site position that requires 4 days a week (Monday–Thursday) in our San Francisco HQ.

Growth: experiments, conversion, and pipeline

• Own the growth funnel from visit → lead → MQL → SQL → opportunity; design experiments that measurably increase activation and pipeline.
• Build and run a robust CRO program (hypothesis → test design → launch → analyze → roll-out) across pricing, product, and campaign pages; standardize experimentation methods and QA.
• Stand up growth analytics: define north-star metrics, attribution rules, dashboards, and weekly read-outs; partner with Rev Ops on data quality and reporting.
• Paid acquisition & retargeting: partner with Revenue Marketing to plan/test SEM, competitor capture, brand defense, and high-intent retargeting tied to fast paths (e.g. chat, scheduler).
• Trial/demo flow optimization: improve trial-to-meeting conversion, instant-chat SLAs, and routing to the right reps; pilot calculators, checklists, and templates that boost intent.
• ABM “light” orchestration: translate 6sense/Demandbase/intent signals into targeted web experiences and plays for named accounts and regulated industries.

• Own the corporate website strategy, UX, and roadmap for multiple audiences; make the site a destination users return to.
• Lead the publishing process and operations: backlog, sprint planning, rebuilds, new page launches, and triage/troubleshooting.
• Ensure speed, accessibility, and quality:
  Core Web Vitals, ADA/WCAG, component libraries, and content governance for all publishers.
• SEO excellence in partnership with Content Marketing; monitor competitive movements and adjust strategy.
• Martech & integrations: maintain CMS, analytics, experimentation, forms/chat, and intent tools; ensure privacy/compliance and clean data to Salesforce/MA.
• Report performance and insights to stakeholders; translate data into clear decisions and next steps.

• 5+ years in B2B SaaS growth, performance, or web marketing roles; proven ownership of website + pipeline outcomes in a fast-paced environment.
• Demonstrated CRO wins: you can show before/after data, experiment design, and learnings that moved conversion and pipeline.
• Strong SEO & SEM expertise across technical, on-page, and content strategies; you know how to outrank competitors on intent pages.
• Web systems fluency: HTML/CSS basics, CMS admin (Webflow or similar), analytics, forms/chat, and integrations; comfort partnering with engineers/designers.
• Data chops: funnel analytics, attribution, cohort analysis; you can brief Rev Ops, sanity-check models, and communicate impact to execs.
• Program management excellence: backlog discipline, crisp briefs, QA, and stakeholder updates; you ship.
• Experience with 6sense/Demandbase, GTM/GA4, Looker/Amplitude/Heap, Marketo or Hub Spot, Salesforce, Optimizely/VWO, Clearbit, Branch, Webflow.

• Cross-functional with Revenue Marketing, Product Marketing, PM/Design, Rev Ops, and Sales to align experiments with quarterly pipeline targets.
• Hypothesis-driven with fast iteration cycles and a bias to ship; rigorous QA and rollbacks when needed.
• Transparent weekly reporting: what we tested, what we learned, what’s next.

• A high degree of trust in your ideas and execution
• An opportunity to partner and collaborate with other talented people
• An inclusive community where you feel welcomed and cared for as a person
• The ability to make an immediate impact in helping customers create a great workplace experience
• Support for your personal and professional growth

If you have any questions related to compensation, please contact Recruiting after you apply.

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Envoy is an EEO Employer and does not discriminate on the basis of any characteristic protected by local, state or federal law.