VP of Finance

VP of Finance - American Giant (San Francisco, CA - Hybrid)

As the senior-most finance leader at American Giant, you are the company's financial conscience, strategist, and operator all in one. Reporting directly to the founder/CEO, you own every aspect of accounting, financial reporting, compliance, cash management, forecasting, and capital strategy. You will partner shoulder-to-shoulder with the CEO on board and investor communication, pricing, inventory strategy, cost control, and long-term financial planning.

This is a high-visibility, high-impact role in a profitable, founder-led brand that is scaling rapidly.

What You'll Do

Finance and Accounting

• Own the monthly close and financial reporting; deliver clean closes promptly.
• Own accounting policies and technical accounting (inventory, leases, equity, etc.) and ensure correct revenue recognition across DTC/ecommerce, wholesale, retail, and international channels.
• Oversee inventory valuation, standard costing, COGS, and physical counts.

Partner with leadership on growth decisions

• Serve as the primary finance partner to the CEO on pricing, promotions, new channels, international expansion, fundraising, and M&A.
• Build and maintain models, annual budgets, rolling forecasts, and long-range plans; provide clear scenarios and recommendations.
• Prepare and present monthly financial reviews and board/investor updates.

Own cash, controls, and systems

• Own daily cash visibility and a weekly-updated 13-week cash forecast; manage banking relationships and any credit facilities/letters of credit.
• Own audit, tax, sales tax, 409A valuations, and state registrations; manage external partners.
• Implement and maintain internal controls and finance processes as we scale.
• Own our finance systems roadmap, including AGOne ERP (Odoo) and integrations (Shopify,, warehouse systems, etc.).

Build the team

• Lead and develop a high-performing finance and accounting team; define roles, standards, and operating cadence.
• Improve day-to-day finance operations (AP/AR, payroll coordination, expense policy, approvals) and cross-functional workflows.

What We're Looking For

• 10+ years of progressive finance/accounting experience; 5+ years in leadership roles.
• Strong U.S. GAAP expertise; proven close management and audit readiness.
• Deep experience with inventory accounting, COGS, and multi-channel revenue streams.
• Hands-on operator who can build systems and processes while also driving outcomes.
• Clear communicator who can translate numbers into decisions for executives and stakeholders.

Nice to Have

• CPA (or equivalent).
• DTC/retail/apparel experience (or other inventory-heavy consumer business).
• ERP ownership/implementation experience;
  Shopify familiarity.
• Fundraising, investor reporting, and board-level communications experience.