Senior Manager, Brand Marketing - Sports

Overview

Senior Manager, Brand Marketing - 2K Sports

2K | Posted Mar 7

Full-time

Negotiable

Unknown

2K is a global video game company and a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Our portfolio includes titles across sports, shooters, action, role-playing, strategy, casual, and family entertainment. We foster an inclusive work environment and encourage all applicants to explore our global positions, even if they don t meet every requirement for the role. If you re interested in the job and think you have what it takes to work at 2K, we encourage you to apply.

What We Need

We are looking for a Senior Manager, Brand Marketing to lead strategic brand marketing efforts for the WWE 2K franchise, defining the relationship between our products and our global community. This role drives brand strategy and creative execution for a dynamic IP, and collaborates with WWE and Visual Concepts to amplify the franchise s global reach and cultural impact. You ll own the brand vision and shape how WWE 2K appears across media, content, events, partnerships, and beyond.

What You ll Do

• Define and maintain the global brand vision through long-term brand narrative and positioning for the WWE 2K franchise, ensuring all efforts reinforce core pillars and resonate with the global WWE games community.
• Lead global brand strategy for WWE 2K, working with integrated marketing and cross-functional teams to drive multi-channel campaign development.
• Steward the WWE 2K brand identity, guiding internal teams and external agencies to ensure creative consistency and tonal accuracy across all touchpoints.
• Track ongoing Brand Health and campaign performance KPIs, in partnership with Analytics, Commercial, Product, and other teams to optimize campaigns.
• Champion consumer insights by developing research roadmaps, synthesizing player feedback, market trends, and player data to drive strategic vision, product, and marketing roadmaps.

What Will Make You a Great Fit

• Strategic Brand Leadership:
  Experience developing brand positioning for global products in entertainment, gaming, or consumer brands; comfortable driving high-level strategic vision.
• Digital-First Mindset:
  Understand entertainment IPs, balancing brand authenticity, fan service, cultural relevance with commercial performance in a digital landscape.
• Creative Acumen:
  Strong eye for creative excellence, with experience developing trailers, social content, influencer campaigns, and marketing assets.
• Cross-Functional Influence:
  Ability to align stakeholders across departments and manage relationships with IP holders, studios, and agencies.
• Cultural Fluency:
  Knowledge of pop culture, trends, and internet communities; ability to engage fans authentically.
• Operational Excellence:
  Expertise in managing timelines, budgets, and competing priorities; able to juggle multiple high-stakes projects.
• Player-First POV:
  Passion for gaming and sports entertainment, focusing on value for players across touchpoints.
• Teamwork and
  
  Collaboration:
  
  Foster a culture of collaboration and innovation.

Qualifications

• 5–7+ years of brand marketing experience in gaming, sports, entertainment, or consumer tech.
• Proven experience leading high-impact go-to-market campaigns with cross-functional teams.
• Deep understanding of brand strategy, marketing performance metrics, creative development, and media planning.
• Able to translate data into actionable insights to inform strategies.
• Experience working with licensed IP or talent-driven brands is a strong plus.
• Familiarity with PC & console gaming (Play Station, Xbox, Steam); bonus if you ve worked on live-service games or fandom-driven communities.
• Strong written and verbal communication skills with storytelling and presentation abilities.

As an equal opportunity employer, we are committed to reasonable accommodations for qualified individuals with disabilities during the application or interview process. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees; when emailing, use only  accounts.

The pay range for this position in…