Senior Director, Product Management; Sports Lab

Senior Director, Product Management (2K Sports Lab)

2K | Posted Mar 7 | Full-time

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Who We Are

At 2K, we build some of the most iconic and culture-shaping video games in entertainment. In 2023, we announced 2K Sports Lab, our latest stand-alone studio that is shaping an ambitious plan to define the future of sports games. We're currently building a world-class team to build the next blockbuster sports franchise that’s rooted in bold ideas, innovative experiences and an unrelenting focus on the player.

What We Need

We are looking for a Senior Director, Product Management responsible for partnering with the 2K Sports Lab on product strategy, feature roadmaps, and management of the live service player experience to enable long-term engagement & revenue growth. In this critical role, you will work with the studio to architect and execute a multi-year product roadmap, shaping our player engagement, growth and retention strategies.

Leading both the product management and data insights teams, you will work closely with studio and publishing collaborators to develop and implement plans that will enable the franchise to become a cultural powerhouse.

What You’ll Do

• Product Leadership
• Multi-Year Product
  
  Roadmap:
  
  Partner with the studio to drive the design and execution of the multi-year product roadmap, being a strong voice in the vision, direction & evolution of the core game experience.
• Player Lifetime Value:
  Maximise the end-to-end player lifecycle - onboarding, retention, re-acquisition & monetization - leveraging data to build and continually iterate a live service strategy that consistently grows in-game engagement and player lifetime value.
• Monetization Models:
  Collaborate with the studio to plan and optimize in-game monetization models, ensuring they are designed to enhance the player experience, increase MAUs, and drive long-term revenue growth without creating player friction or introducing pay-to-win dynamics.
• Content
  
  Roadmap:
  
  Co-author the daily/weekly/monthly/annual cadence of feature drops, content updates, gameplay optimization, and game resets, ensuring alignment on resourcing, licensing, and development costs.
• Evergreen Engagement & Conversion:
  Build comprehensive messaging, campaign, and upsell strategies in collaboration with performance marketing and studio development teams to drive ongoing player engagement and conversion.

• Data, Insights & Market Intelligence
• Voice of the Player:
  Understand and advocate for the player’s perspective at every opportunity, to ensure the development of fair and balanced gameplay experiences that empowers player choice and values their time.
• Telemetry & Analysis:
  Define telemetry needs, critical metrics, reporting, and analysis needed to develop insights that impact product decisions, ultimately enabling us to improve the player experience and exceed core franchise targets.
• Landscape Analysis:
  Leverage market intelligence to deliver insight and thought leadership on the industry landscape, trends, competitor products, and best practices to help us grow and evolve our thinking regarding player engagement strategies.
• Localization Strategy:
  Develop regional and local market insight, understanding player needs across diverse geographies, recommending localisation opportunities across the organisation to expand our TAM and deliver a positive ROI.

• Team Leadership:
  Architect and lead a high-performing Product Management & Analytics organization; mentor a multidisciplinary team of PMs, Data Analysts, and Data Scientists to establish a "best-in-class" center of excellence for franchise-wide player insights.
• Operational Excellence:
  Direct mission-critical operations to ensure go-to-market readiness; e.g. driving accountability for 1st party submissions and the global legal compliance process.
• Best-in-Class Testing Plans:
  Orchestrate a comprehensive testing roadmap - from Alpha/Beta execution to release management - leveraging real-time monitoring, dashboards, and community feedback loops to optimize game quality and player satisfaction.
• Regulatory Landscape Expert:
  Proactively navigate the evolving global legislative landscape to ensure full product…