Marketing Assistant; Part-Time Contractor

Overview

La Scuola International School is the only Reggio Emilia inspired, International Baccalaureate (Early, Primary and Middle Years) and Italian Language Immersion school in the world. Teachers are researchers and are supported with robust Professional Development opportunities throughout the year. Learning is a part of everything that we do, not just what happens in the classroom. To learn more, please visit us cuolasf.org.

Founded: 2002
• Number of students: 465
• Locations:
San Francisco and Silicon Valley. La Scuola International School is an independent non-profit school accredited by NAIS, CAIS, WASC and CIS and is one of two Italian schools recognized by the Italian government in the United States.

La Scuola International School seeks a proactive, organized, and creative Marketing Assistant to support the Director of Marketing in executing day-to-day marketing activities. This entry-level role provides broad exposure to school marketing operations and communications, with opportunities to build experience in digital and print content, web maintenance, project oversight, and production workflows. The successful candidate will work collaboratively across departments to support both strategic and tactical initiatives that strengthen La Scuola’s visibility, community engagement, and brand impact.

This position is ideal for someone passionate about education, storytelling, and operational excellence.

This position will support and implement the daily program in accordance with the policies and philosophy of La Scuola under the supervision and direction of the Director of Marketing and the Head of School.

• Marketing Support
  • Assist with the development and execution of marketing and communications plans
  • Support writing, proofreading, updating, and formatting of content for publications, web, and internal communications
  • Help track marketing performance metrics through GA4 and other tools
  • Attend occasional after-hours events such as school fairs
• Website Management
  • Regularly maintain and update website content using Word Press
  • Ensure accuracy, usability, and brand alignment of web pages
  • Support basic web content training and coordination of larger updates with vendors
• Digital Marketing & Campaign Support
  • Assist Director of Marketing with copy and work with designers to create supporting visual assets for paid digital campaigns, including Google Ads, Meta (Facebook and Instagram), and other digital advertising platforms, in alignment with La Scuola’s brand voice and messaging
  • Assist in the planning, launch, and optimization of digital marketing campaigns supporting admissions, events, and institutional priorities
  • Coordinate with external vendors and consultants to produce materials, implement campaigns, manage timelines, and ensure accurate execution across platforms
  • Support campaign tracking and performance monitoring, including reviewing key metrics such as impressions, click-through rates, conversions, and spend pacing
  • Assist in assessing campaign effectiveness during and post-campaign, compiling performance summaries and insights to inform future strategy and optimization
  • Maintain organized records of campaign assets, results, and learnings to support reporting and continuous improvement
• Design & Production
  • Assist with layout and light design tasks using Adobe Creative Suite (InDesign, Photoshop, Illustrator) or comparable design tools to create materials including banners, flyers, postcards, and social media materials
  • Coordinate print and digital production processes, from file preparation to vendor communication
  • Ensure brand standards are applied consistently across deliverables
• Project Coordination
  • Track project timelines, approvals, and deliverables across multiple initiatives
  • Organize and manage marketing assets and documentation
  • Provide logistical support for photography, video, and on-campus events

Required

• Strong written and verbal communication skills
• Solid organizational skills and ability to manage concurrent tasks
• Familiarity with Word Press website editing and basic web principles
• Graphic design competency
• Experience with Adobe Creative Suite or…