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Fractional Principal Product Designer

Job in San Francisco, San Francisco County, California, 94199, USA
Listing for: Gofractional
Full Time, Contract position
Listed on 2026-03-12
Job specializations:
  • Design & Architecture
    UI/UX Design, Product Designer
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below

Role Who you are

  • Customer obsession. You have a customer first mentality. You are a data driven decision maker, leveraging customer research and feedback to drive design decisions
  • Luxury-first design instincts. You have a portfolio that demonstrates deep experience designing for premium and luxury audiences. You understand the nuance between clean and elevated — and you never settle for generic
  • AI-augmented workflow. You actively leverage AI tools to accelerate your design process, from ideation to production-ready specs. You clone yourself with the right tools and move faster without sacrificing craft
  • Engineering partnership. Working with engineers isn't just something you tolerate — it's one of your superpowers. You communicate clearly, document thoroughly, and build trust quickly with technical partners
  • Startup agility. You've operated in fast-moving environments and know how to get up to speed quickly, make decisions with ambiguity, and ship high-quality work at pace
  • Sharp attention to detail. You catch what others miss. Your work reflects a high bar for typography, spacing, interaction, and consistency — especially at the component and system level. You are comfortable working in ambiguity in the midst of product complexity
  • Collaboration and communication. You're a clear, proactive communicator across design, product, and engineering, and cross-functional teams — and you raise the design quality of every team you're part of
  • 8+ years of product design experience, with a significant portion at the principal or senior + level
  • Portfolio demonstrating luxury or premium consumer product design (hospitality, real estate, travel, fintech, or adjacent industries strongly preferred)
  • Experience translating brand vision into elevated product experiences
  • Experience translating complex concepts into simple experiences for a luxury audience
  • Proficiency in Figma, including component libraries and design systems
  • Experience with mobile app design (iOS and Android) and responsive web
  • Demonstrated use of AI tools in your design workflow (e.g., generative design, AI-assisted prototyping, documentation acceleration)
  • Experience in a startup or high-growth environment where speed and quality coexisted
Desirable
  • Experience with fractional ownership, real estate, or luxury travel platforms
  • Familiarity with brand redesign or design system migration projects
  • Prior work on owner/member portals or loyalty/swap/exchange-type features
What the job involves
  • We're looking for a seasoned Principal Product Designer to join us on a contract basis during a critical period of growth. You'll own the design of some of our most impactful buyer and owner-facing experiences, starting with a rebrand of  and ultra personalized experiences for our buyers to drive conversion, followed by our swap and scheduling features for owners
  • This is a rare contract role with real runway: the right person has an opportunity to extend beyond the initial engagement, with a potential path to a full-time position in 2027
  • Buyer Collaboration
  • Lead design of ultra-personalized experiences tailored to high net worth individuals to drive buyer conversion and the website and mobile app
  • Lead the design perspective of our brand redesign, expected to take place in Q2 — bringing a fresh visual lens to how Pacaso presents itself to prospective buyers
  • Owner Experience
  • Lead design for Pacaso's swap experience — the core feature that allows co-owners to trade stays across our global portfolio — including new swap functionality being extended to Infinity (whole home) owners
  • Own the in-app owner experience holistically, including enhancements to other features such as scheduling, our AI concierge, and financing
  • Translate complex concepts into elegant, intuitive experiences that feel premium at every touchpoint
  • Duration: 3 months, with strong potential for extension and full-time opportunity in 2027
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