Director, Web and Brand Design

Overview

We re looking for a Director of Design to lead our web and brand design team to drive visual excellence across both online and offline touch points. In this role, you ll manage a team of eight talented designers while partnering closely with brand strategy, marketing, and product teams to deliver high-impact web, event, and marketing assets that bring the Slack brand to life.

You ll also be responsible for the Slack brand design system, ensuring it is up to date, reflective of our brand strategies, and adhered to across all teams and vendors. The role is critical in driving a high bar for creative excellence while fostering strong cross-functional partnerships with marketing leaders in Growth, PMM, Invoice as well as Product Design and Engineering and Salesforce creative leadership.

You are the leader of Slack Design as should be seen as the go-to person for all visual questions, needs, and guidance.

What follows reflects the responsibilities and qualifications for this role as presented in the original description.

• Partner with HR and Creative Leadership on workforce planning, compensation strategy, and organizational design
• Set the strategic vision for web and brand design across Slack s digital ecosystem, defining how design drives business outcomes
• Oversee and shape design strategy for major product launches, events, and flagship brand moments
• Establish design principles, quality standards, and review processes that ensure craft excellence at scale
• Drive innovation in web experiences while balancing brand consistency, conversion goals, and user needs

• Build, lead, and scale a high-performing organization of web and brand designers, establishing clear team structure, roles, and career pathways
• Develop and mentor design managers and senior ICs, creating a culture of excellence, innovation, and continuous learning
• Define and evolve team rituals, operational cadences, and feedback mechanisms that drive both individual growth and collective impact
• Lead strategic recruiting initiatives to build a diverse, world-class design organization that reflects our values and ambitions

• Serve as a strategic partner to VP-level stakeholders across Brand & Creative, Product Marketing, Growth, Product Design, Engineering and Salesforce creative leadership
• Shape go-to-market strategies and digital experiences that drive customer acquisition, engagement, and conversion
• Build strong partnerships with Customer Acquisition, Growth, and Product teams to align on shared goals and metrics
• Lead executive-level presentations and design reviews, influencing product and business strategy through design thinking
• Collaborate with external agencies and partners to deliver integrated, best-in-class campaigns

• Establish design operations frameworks that enable the team to deliver consistently excellent work efficiently
• Drive capacity planning, portfolio prioritization, and resource allocation across competing initiatives
• Define and implement design systems, documentation standards, and cross-functional workflows
• Build measurement frameworks to demonstrate design impact on business and user outcomes
• Champion process innovation and AI strategies that increase team velocity and quality

• Experience & Expertise: 12+ years of design experience with 5+ years leading and scaling design teams, including experience managing managers
• Mastery of web and brand design, with deep understanding of design systems, accessibility, responsive design, and emerging web technologies
• Exceptional portfolio demonstrating strategic thinking, craft excellence, and measurable business impact
• Proven ability to drive design strategy for complex, multi-stakeholder initiatives from vision through execution
• Strong technical fluency with design and prototyping tools (Figma, Webflow, Adobe Creative Suite) and understanding of front-end development
• Leadership & Strategic Thinking:
  Demonstrated success building and scaling design organizations, developing talent, and fostering inclusive, high-performing cultures
• Executive presence with exceptional…