Director, Marketing Sciences - HIV Treatment

Overview

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working to develop therapies that help improve lives and to ensure access to these therapies across the globe. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations.

Our employees are our greatest asset as we work to achieve bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations.

Join Gilead and help create possible, together.

Job Description

At Gilead our pursuit of a healthier world has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention, and advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.

The Director, Global Integrated Insights HIV in Gilead’s Global Decision Sciences & Insights (GDSI) group participates actively in Commercial efforts by providing an objective and detailed understanding of current and future markets, product performance, customers, and competitors. This role requires a proactive market researcher and brand strategist leader who can function as a ‘synthesis expert,’ integrating primary research with secondary data to deliver a clear, objective understanding of patients, physicians, competitors, and market dynamics for the HIV portfolio to support pipeline launches and inline lifecycle management.

The role will partner closely with Global Strategic Marketing (GSM), Commercial Strategy, Finance, functional Commercial Operations counterparts, Project & Portfolio Management, and global Commercial leadership to enable decision-making through forecasting, analytics, and performance operations.

Essential Duties & Functions

• Insights Management:
  Lead global market research initiatives for HIV brands, providing evidence-based guidance to support launch preparedness, lifecycle management, and brand strategy development. Serve as a strategic advisor to Global Strategic Marketing.
• Methodological Expertise:
  Demonstrate expertise in qualitative and quantitative research methodologies, including Demand Studies, ATU, Positioning, Messaging, Branded/Unbranded Campaign Testing, and Brand Planning; deliver actionable, forward-thinking recommendations to senior leadership. Drive comprehensive market understanding through patient journey analyses, treatment flow mapping, segmentation, attribute and benefit testing, and competitive positioning assessments.
• Integrated Storytelling:
  Enhance traditional market research by integrating primary insights with secondary analytics and claims data. Synthesize complex data sets to create cohesive “Integrated Insights” narratives that inform brand positioning, segmentation, and patient journey strategies.
• Operational Agility:
  Navigate a complex global matrix organization, balancing agency operations with internal strategic approaches. Oversee vendor partnerships and budgets.

Market Research

• Collaborate with GSM Indication and Therapeutic Area Leads to establish priorities for global market research aligned with critical business objectives, including launch planning, campaign development (both branded and unbranded), and launch execution support.
• Advance market insight generation by developing treatment flow maps, segmentation, attribute and benefit testing, refining positioning and messaging, and shaping campaigns.
• Supervise vendors to ensure appropriate research methodologies, project alignment with objectives, and effective…