VP, Customer Marketing

Overview

About The Role As Senior Manager of Customer Marketing
, you’ll play a critical role in shaping and executing our customer marketing strategy—driving adoption, retention, expansion, and advocacy across our growing customer base. This role is ideal for a customer marketer who thrives in execution, enjoys building programs from the ground up, and wants to make a measurable impact on revenue and customer outcomes.

• Execute and scale customer marketing programs across the customer lifecycle, including onboarding, adoption, retention, expansion, and advocacy
• Partner closely with Customer Success and Sales to support renewals, upsell, and cross-sell motions
• Build and manage customer advocacy initiatives, including case studies, testimonials, references, reviews, webinars, and events
• Own customer communications, including lifecycle emails, in-app messaging, and targeted campaigns by segment
• Work with Product and Product Marketing to translate customer insights into clear messaging, enablement, and feedback loops
• Develop compelling customer stories for use across the website, sales collateral, events, and campaigns
• Track and report on key customer marketing metrics such as adoption, engagement, NPS, retention, and expansion influence
• Identify opportunities to improve the customer experience through better messaging, segmentation, and timing
• Help define processes, tools, and best practices as the customer marketing function continues to scale

• 6–9 years of experience in B2B SaaS marketing, with direct experience in customer marketing, lifecycle marketing, or retention-focused roles
• Proven ability to build and run customer programs in a fast-paced, high-growth environment
• Strong understanding of B2B SaaS customer journeys and post-sale revenue dynamics
• Experience collaborating cross-functionally with Customer Success, Sales, Product, and Marketing
• Hands-on experience with marketing automation, CRM, and customer engagement tools
• Strong project management skills and ability to manage multiple initiatives simultaneously
• Data-driven mindset with experience measuring program impact and iterating based on results
• Excellent written and verbal communication skills
• Experience in legal tech, vertical SaaS, or selling to legal teams is a plus, but not required