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Customer Marketing Manager

Job in San Francisco, San Francisco County, California, 94199, USA
Listing for: Ivo
Full Time position
Listed on 2026-01-12
Job specializations:
  • Customer Service/HelpDesk
    CRM System
  • Marketing / Advertising / PR
    CRM System
Salary/Wage Range or Industry Benchmark: 125000 - 145000 USD Yearly USD 125000.00 145000.00 YEAR
Job Description & How to Apply Below

Customer Marketing Manager

Join Ivo’s AI‑powered contract intelligence platform. We’re growing rapidly and building a data‑driven marketing organization.

Base Pay

$125,000 – $145,000 per year

Compensation is based on skill and experience.

Role Overview

Deepen customer relationships, drive product adoption, accelerate expansion, and turn satisfied users into advocates.

Responsibilities
  • Build enterprise expansion and renewal programs: design campaigns and playbooks that improve renewals, identify expansion opportunities, and grow NRR.
  • Drive usage and engagement: launch targeted lifecycle campaigns that increase adoption of new features.
  • Improve and scale customer onboarding: enhance onboarding experiences, streamline touchpoints, and design repeatable campaigns that drive early adoption and retention.
  • Lead customer advocacy: develop and scale advocacy engine – customer stories, review drives, referral programs, CAB initiatives.
  • Run customer webinars and events: plan and execute recurring webinars highlighting product best practices, customer wins, upcoming launches.
  • Collaborate cross‑functionally: partner closely with Demand Gen, Product, CS, and Content to align messaging and amplify success.
  • Measure and optimize: reliably track and report on key adoption, engagement, advocacy metrics.
Qualifications
  • 3+ years of experience in B2B marketing, ideally across customer, content, or demand generation functions.
  • Experience creating customer‑facing content (case studies, reviews, videos, webinars).
  • Familiarity with marketing automation and CRM tools (Salesforce preferred; Hub Spot a plus).
  • A self‑starter mindset to build programs from 0→1 and collaborate across teams.
What Success Looks Like
  • Revenue impact: clear link between customer marketing programs and renewal or expansion growth.
  • Advocacy momentum: consistent flow of authentic customer stories, testimonials, reviews.
  • Customer engagement: measurable increases in usage, adoption, satisfaction.
  • Operational rigor: repeatable playbooks and reporting frameworks tying marketing to revenue outcomes.
Compensation & Benefits
  • Compensation: USD OTE range $125,000 – $145,000 (excluding equity).
  • Relocation & Visa: Relocation assistance for SF; visa and green card support where applicable.
  • Medical: Comprehensive medical, dental, vision plans.
  • Unlimited PTO: Take time to recharge.
  • Office: Downtown SF office with snacks, coffee, and team‑building events.
FAQ

How far along are we?

Launched in early access 2023; grew 5x ARR in last 12 months. Clients include Canva, Quora, Zapier, etc.

Is this a chill gig?

Fast‑growth startup; heavy responsibilities, but uncapped payoff.

We require in‑person work 5 days a week in our SF office.

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