Senior Strategist - Financial Services

Position: Senior Strategist - Financial Services Sector
Overview

Job Description:

Perkins Coie LLP is seeking a strategic, innovative leader to serve as Senior Practices & Sectors Strategist, supporting our Financial Services sector. This role is responsible for driving marketing and business development initiatives that strengthen client relationships, fuel revenue growth, and differentiate Perkins Coie in the marketplace. The ideal candidate will bring a deep and demonstrable understanding of the financial services ecosystem, including traditional and emerging segments such as banking, fintech, blockchain/cryptocurrency, payments, investment management, and broader financial institutions.

This includes familiarity with financial regulation, compliance frameworks, and the impact of regulatory change on market participants, along with the ability to interpret and integrate industry trends—such as digital transformation and evolving transaction models—into strategic planning and business development initiatives. Candidates should be able to speak credibly with industry stakeholders, translating financial concepts into actionable insights that support client needs and firm positioning.

General Purpose

• Lead the development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships.

• Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities leveraging client-centric data and knowledge of market trends.

• Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development.

• Mentor and guide administrators and other team members to foster a high-performing, client-focused environment.

• Collaborate closely with senior members of the Marketing Leadership team and other business services teams to ensure integration, innovation, and operational excellence.

Essential Functions

• Strategic Leadership & Vision
- Develop and lead annual marketing and business development plans including budgets for assigned practices/sectors, ensuring alignment with firmwide goals and a focus on revenue generation.
- Identify emerging client needs, legal market trends, and business risks to shape proactive campaign strategies and market positioning.
- Translate strategy into actionable initiatives with clear goals, timelines, and measurable outcomes, e.g., annual event plan priorities, alignment with target clients and prospects.
- Serve as an advisor to practice and sector chairs, delivering insights and recommendations grounded in market intelligence and client feedback.

• Campaigns & Revenue Generation
- Lead the conception and execution of high-impact, sector-focused campaigns, thought leadership, and client-focused programs, collaborating with teams across the marketing department to ensure fully leveraged programming.
- Identify, activate, and scale cross-practice and cross-sector opportunities to drive growth and differentiation. Guide pursuit strategy for assigned practices and sectors; advise and mobilize expertise and resources on strategic opportunities (pitches RFP/RFI responses).
- Deploy firmwide and practice & sector strategies to ensure participation in directory and award submissions in alignment with firm, practice, and sector goals and priorities.

• Collaboration & Integration
- Foster collaboration across practices, sectors, and department verticals to encourage knowledge sharing and integrated approaches.

• Market Intelligence & Client Insights
- Leverage data, analytics, and client feedback to monitor the competitive landscape and inform strategy.
- Integrate Voice of the Client and market insights into planning, execution, and continuous improvement.

• Performance Measurement & Reporting
- Establish, track, and report on key metrics, ROI, and progress against strategic goals.
- Guide the team in turning insights into actionable plans that resonate with target audiences.
- Recommend adjustments to strategy based on data, feedback, and business outcomes.

• Change Leadership & Innovation
- Lead the adoption of innovative tools, technologies, and…