Senior Customer Lifecycle Marketing Manager

Location

San Francisco (hybrid)

Full time

Hybrid

Marketing

• $151K – $170K
  • Offers Equity

The salary range provided reflects the compensation that Even Up reasonably expects to offer for this role. The specific salary within this range will be determined based on various factors, including the candidate's relevant experience, education, skills, location, and alignment with the role's responsibilities.

Even Up is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more.

We are one of the fastest-growing vertical SaaS companies in history, and we are just getting started. Even Up is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, Signal Fire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact. Learn more at

We are seeking a Senior Customer Lifecycle Marketing Manager to lead revenue-focused lifecycle initiatives that drive net revenue retention, expansion pipeline, and upsell of new products across our existing customer base.

This role owns the marketing strategy and execution for post-sale growth. You will work closely with Sales, Customer Success, Product Marketing, and Revenue Operations to identify expansion opportunities, influence customer buying behavior, and generate qualified expansion pipeline. The ideal candidate is equally comfortable with lifecycle strategy, revenue analytics, and hands‑on execution.

• Own the lifecycle marketing strategy to improve net revenue retention (NRR) across mid‑market and enterprise accounts
• Design and execute expansion and upsell programs aligned to renewal cycles, account health, product usage, and firm maturity
• Drive adoption of new and existing products to unlock expansion and multi‑product penetration

• Partner with Sales and Customer Success to generate and influence qualified expansion and upsell pipeline
• Build scalable, repeatable programs to support cross‑sell, upsell, and add‑on motions
• Align lifecycle campaigns to account‑based and sales‑assisted expansion strategies
• Define success metrics and attribution for expansion pipeline, influenced revenue, and closed‑won upsells

• Develop advanced customer segmentation based on firm size, role, product usage, contract terms, renewal timing, and expansion propensity
• Deliver targeted, personalized messaging that clearly communicates incremental value and ROI of additional products
• Enable Sales and Customer Success with lifecycle insights, campaign context, and expansion‑ready signals

• Partner with Product Marketing and Product Management to support new product launches, packaging, and expansion positioning to existing customers
• Work with Rev Ops to ensure clean data, lifecycle reporting, and expansion attribution
• Collaborate with Customer Success on renewal risk mitigation and expansion timing

• Own lifecycle KPIs including NRR, gross retention, expansion pipeline, upsell conversion, and product adoption
• Analyze cohort performance and expansion trends to inform strategy and prioritization
• Run experimentation and A/B testing to improve engagement, conversion, and revenue outcomes

• 7+ years of B2B SaaS marketing experience, with 4+ years focused on customer lifecycle, retention, or revenue marketing
• Demonstrated success driving net revenue retention and expansion revenue in a B2B SaaS environment
• Experience building lifecycle programs that generate measurable pipeline and revenue impact
• Strong analytical skills with experience tying marketing efforts to revenue outcomes
• Hands‑on experience with marketing automation and CRM platforms (e.g., Marketo, Hub Spot, Braze, Salesforce)
• Prove…