Hybrid Product Marketing & Content Marketing Manager

Hybrid Product Marketing & Content Marketing Manager

Marketing

91K-155K (TC)

Light Source is the next-generation operating system for Procurement. We build SaaS software for procurement managers—the people responsible for managing suppliers and vendors.

Sales has Salesforce. HR has Workday. And now, finally, procurement has Light Source.

Think of us like a CRM, but instead of helping sales professionals find customers, we help procurement managers find vendors, manage negotiations, and buy intelligently.

Our team is small but growing quickly. We're (exceedingly) well-funded by top-tier investors and already punching well above our weight-class with enterprise logos—despite having no dedicated sales professionals on our team to date.

Skilled at translating product roadmaps into compelling narratives, campaigns, and GTM strategies

Adept at supporting new feature launches and customer-facing enablement

Experienced in creating high-impact content (whitepapers, exec briefs, videos) for enterprise buyers

Comfortable conducting persona interviews, win/loss analysis, and competitive research

Strong collaborator who can align cross-functionally with Product, Sales, and Customer Success

Analytical mindset with the ability to assess performance and iterate on content and GTM initiatives

Able to work with analysts and industry stakeholders to elevate visibility

We're seeking a strategic Product Marketing Manager (PMM) with strong Content Marketing (CM) expertise to drive go-to-market initiatives for our enterprise B2B SaaS platform.

This is a hybrid role weighted 70% toward Product Marketing and 30% toward Content Marketing
, focused on targeting key procurement and supply chain leadership personas at large enterprises—CPOs, VPs of Procurement, CSOs, and Digital Transformation leaders.

You’ll partner cross-functionally across Product, Sales, Success, and Marketing, shaping how we position our offerings, generate pipeline, and build lasting thought leadership in our market.

Product Marketing (70%)

Craft compelling narratives and differentiated value props for enterprise audiences

Build messaging frameworks, battle cards, and positioning materials

Own GTM planning for new features and launches

Conduct persona research, competitive analysis, and win/loss interviews

Bridge Product, Marketing, and Sales with consistent messaging and enablement

Support analyst relations through submissions, surveys, and briefings

Content Marketing (30%)

Drive a content calendar aligned to enterprise personas and funnel stages

Oversee creation of blogs, whitepapers, videos, case studies, and infographics

Optimize assets for SEO, UX, and conversion

Partner with SMEs and external vendors to scale content production

Distribute content across owned, earned, and paid channels

Produce thought leadership aligned to industry trends and buyer pain points

Increasing qualified pipeline and sales enablement engagement

Driving growth in content engagement and share of voice

Accelerating product adoption post-launch

Shortening sales cycles with persona-aligned messaging

Building strong analyst and influencer presence in-market

Must-Haves

5+ years in B2B SaaS product marketing, with an enterprise customer focus

2+ years leading or supporting content marketing strategy

Proven success targeting technical and skeptical enterprise buyers (CFO, CTO, CPO, CSO)

Portfolio of content and enablement work

Strong cross-functional collaboration and communication skills

Comfortable with Notion, Google Workspace, CMS platforms (Webflow/Word Press), SEO tools (Ahrefs/Moz)

Bachelor's degree required (MBA a plus)

Nice-to-Haves

Experience in procurement, finance, or supply chain SaaS

Familiarity with Hubspot, Gong, Outreach, Salesloft

Exposure to GenAI tools like ChatGPT, Perplexity, Gemini, Gamma, Manus

You’ll shape the narrative and GTM execution of a fast-scaling SaaS platform transforming enterprise procurement and supply chains. From crafting thought leadership to enabling sales, your work will directly influence how Fortune 1000 companies discover, evaluate,…